Abstract
Abstract The importance of segment of flowers and ornamental plants in agribusiness are growing. Researches that analyze the situation of different sector of this segment may contribute to establishing politics and actions to stimulate its development. In order to attend this purpose, the aim of this research was to analyze segments of the flower and ornamental plant production chain, focusing on producers and retailers. For that, two different surveys were applied, composed of direct and indirect questions. The application was performed online, using social media or in person, in the company location or in trend fairs. It was observed that the flower and ornamental plant production is mainly a familiar business. Another important issue is that the springtime consists of a new date for flower and ornamental plant commercialization. The number of retailers has been increasing, and this segment had some improvements as sales of different products and services. The flower and ornamental plant commercialization are still, in the majority, in physical location shops, besides of all the technologies available for online sales.
Highlights
Flower and ornamental plant are promising segments of Brazilian agribusiness, and it is an activity of great prominence in the economy of several countries
It was observed that the flower and ornamental plant production is mainly a familiar business
Another important issue is that the springtime consists of a new date for flower and ornamental plant commercialization
Summary
Flower and ornamental plant are promising segments of Brazilian agribusiness, and it is an activity of great prominence in the economy of several countries. The great expansion of the Flower and Ornamental Plant is especially due to the positive socioeconomic situation and the increase in consumption (Junqueira and Peetz, 2017). The flower and ornamental plant market turnover a total of R$ 7.9 billion in 2018, with an estimated increase of 8% to 10% in 2019 in Brazil (Ibraflor, 2019). This agribusiness segment is composed for Production, Wholesale, Distribution, Retail, and Consumer sectors. Brazil has more than 8,000 flowers and ornamental plants producers, cultivating more than 350 species and 3000 cultivars. A part of this, the area of grass cultivation in Brazil is around 25,000 hectares (Ibraflor, 2019)
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