Abstract
PurposeThis paper aims to characterize the profile of non-resident female tourists visiting Porto and North of Portugal (PNP) and highlights the importance and evolution of the women travel market and its segmentation.Design/methodology/approachThis paper presents and discusses trends and segmentation in women travel market and the results of a survey on the profile of international female tourists to PNP.FindingsThis study identifies the key differences of male and female travelers to PNP and confirms that segments that have been highlighted as emerging markets in the literature such as businesswomen, solo travelling and girlfriend getaway are all present in this market. It also presents and discusses the profile of female tourists to PNP.Practical implicationsThis study provides knowledge about the women travel market to PNP, thus enabling decision makers to better tailor their marketing strategies to this segment.Originality/valueThis paper seeks to illustrate the importance of the female travel market and characterize the profile of non-resident women tourists visiting PNP.
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