Abstract
This article, in its consideration of knowledge formation in the market place, will focus primarily on the notion of the Agora, but will also consider the implications for the marketing of schooling itself. It will explore the field of practice as the site for the development of educational and educative knowledge that is crafted by those who well understand the purpose to which it is to be put. It positions the discussion in the context of current Australian practice, in particular in New South Wales, by attending to two locations where such knowledge has been generated: The Coalition of Knowledge Building Schools and the Priority Action Schools Program. In its conclusion it cautions against the showy market place of ideas where the gaudy and unwanted are the commodities for sale.
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