Professional Image and Client Perception

Abstract

The representation that employees have to other people is their professional image. We can say that it is the image they project to people who they have contact with. This image is formed from countless variables such as: care for appearance, communication, etc. Each one of these variables contains any numbers of points to be controlled, if one wishes to have a positive image. Furthermore, the ethical behavior has been having an increasingly higher weight in the formation of an employee’s professional image. Clients are now more attentive than ever to these issues, and they value ethical employees whose main goal at work is the well-being of the client. All the variables together with these information will form a reflection that is perceived by others. Thus, it is important to become aware of this and carefully manage the image each one puts in their reflection, since having a positive perception from clients and society is decisive for a doctor’s professional success.