Abstract
This article aims to think of cultural productions, transformed into consumer products, in the classroom, as dialogic strategies of critical formation. The proposal is to reflect on the presence of these productions and products from two iconic works of the cultural industry for their virality: Harry Potter and Despicable Me - the world's largest fandom community and the success of minions, specifically in Brazil. The theoretical foundation is based on Bakhtinian studies in dialogue with critical theory. Harry Potter will be thought through the production of fans and Despicable Me in the fields from the image of the minions. It is intended to think about the relationship between school and society, as well as about the constitution of school life as a citizen formation, and this is its relevance.
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