Abstract
Recently, product quality upgrading is essential for creating value added in the product and enhancing loyalty with wisdom products and needs researchers’ attention. Therefore, the current study examines the role of product quality upgrading characteristics such as perceived quality, perceived price and perceived satisfaction level on the loyalty with wisdom products in Samut Songkhram Province, Thailand. The current study has taken the primary data from the wisdom products users using questionnaires and also applied SPSS-AMOS to analyze the collected data. The results revealed that product quality upgrading characteristics such as perceived quality, perceived price and perceived satisfaction level have a positive linkage with loyalty with wisdom products. The article guided the regulators while establishing regulations regarding loyalty with wisdom products using product quality upgrading.
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