Abstract
The purpose of the research is to analyze the activities and principles of the producer’s work in modern Ukrainian realities (conditions) and to propose ways of improving them with the help of processing indicators (criteria) for improving the quality of results. The methodology of the research is based on the application of the principles of analysis of the audio-visual production’s current state, revealing the essence of the producer professional activity in modern Ukrainian society. The scientific novelty is that, based on the analysis of previous scientific research on the production activity, a system of indicators (criteria) has been proposed to improve the professional performance of the producer. Conclusions. In the process of carrying out the research, the producer’s activity of audiovisual production in the modern Ukrainian conditions, which are changing in accordance with the European integration interests of the society, was analysed. The current producer’s activation indicators have been processed and generalized. It has been established that in order to improve the results of the final product of the producer’s activity, it is proposed to introduce a system of indicators (criteria) for improving the quality of the producer’s work in modern Ukrainian conditions, in particular marketing and management, which are disclosed in the mastery of marketing Internet research; development of naming; organization of publicity campaigns; holding press conferences; receiving and considering feedback and recommendations; identification and creation of projects and additional sponsors; creative and production control over project preparation; post-production, production estimates and production schedules.
Highlights
Ways of improving them with the help of processing indicators for internet marketing; improving the quality of results
Tory of production, it can be argued that proposed to legalize the concept of “prothe profession was founded on the eco- ducer contract”
When research- The purpose of the research is to analying this factor, there is a significant re- se the activities and principles of the production in the importance of other, no ducer’s work in the current Ukrainian reless important functions of the producer. ality, to identify ways of im
Summary
Bulletin of Kyiv National University of Culture and Arts. Series in Audiovisual Arts and Production. Internet research; development of naming; organization of publicity campaigns; holding press conferences; receiving and considering feedback and recommendations; identification and creation of projects and additional sponsors; creative and production control over project preparation; postproduction, production estimates and production schedules. For citation: Chmil, H. and Bielikova, А. Producer activity in audiovisual production: Ukrainian aspects. Bulletin of Kyiv National University of Culture and Arts. Series in Audiovisual Arts and Production, 4(1), pp.
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