Abstract
This paper mainly focuses on the marketing strategy of lays company in Pakistan. Lays is a potato chips manufacturing company operating all over the world with huge marketing setup in Pakistan. To define a business model, it must be a set of strategies and plans, which any business adapt to making the market share and the market place. A business should choose the strategies which define itself different from the competitors. In this study, we will discuss lays chips digitalization that how this chips company is offering its services digitally through social media platforms in Pakistan. Value proposition also involved primarily in the lays company in the shape of chips packaging, discounts, more wide range of customer attractive strategies and tours in a very comfortable way. This research also focuses giving best ever potato chips in Asian regions.
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