Abstract
The subject of the research is the social and psychological, economic and organizational aspects of the management of personnel motivation in the banking sector. The purpose of the article is to isolate and generalize the problem aspects of the motivation of banking personnel, as well as to formulate a number of recommendations for managers on increasing the level of staff motivation. The solution of the tasks set in the research can be carried out with the use of system, process, behavioural and situational approaches, functional and target and abstract and logical methods. The article highlights and generalizes problems of motivation of banking personnel. Modern advanced technologies of motivation of banking personnel of leading banking institutions have been considered. A number of recommendations for managers to increase the level of motivation of staff has been formed. The scientific novelty consists of the theoretical substantiation and development of methodological and scientific and practical recommendations for improving the management of personnel motivation in the banking sector, adequate to the goals and objectives of the bank development strategy in the XXI century.
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