Problems and Prospects of Agricultural Marketing in India

Abstract

Agricuure is uie nearl o indian econ0ly. Te UUUI Ui uuia uepeius Un uie agriculture boom. Agriculture contributes to the overall economic growth of the ration and determines the standard of life more than 50% of Indian population. Agriculture contributes only about 14% to the Overall GDP but its impact is felt in the manufacture sector as well as the services sector as the rural population has become a significant consumer of goods and services in the last couples of decades. The term agriculture marketing includes all these activities like procurement, grading, storing, transporting and selling of the agriculture product. In India, numerous numbers of agriculture producer produced and marketing is tough challenge for these agriculture products. There has been big concerm in recent years regarding the efficiency of agriculture produces in India. The main reason for this concern is poor linkage in the marketing channels and poor marketing infrastructure. Agriculture marketing contributes many operations and processes through which the food and raw material more from the cultivated farrm to the consumers. The proper development of infrastructure system will not only decrease the cost of distribution but also facilitate to various section of the population like farmers, traders, consumers, scientists, sociologist, administrators etc. Indian agriculture has successfully commercialization. Agriculture has continued to be the source of livelihood to majority of the population in India. There is need to create awareness among the farmers through the types of agriculture sciences like the state development of agriculture, Krishi Vigyan Kendra (KVK) so that the marketing information are incorporated in the extension services along with the population. In the end of paper provide some valuable suggestions that could help to make agricultural marketing services better, more valuable and economical for the producer, farmer, the consumer and the country as whole.