Abstract

Preparing for a job can be difficult for undergraduates as this would be one of their first experiences of responsibility; obtaining a job will make them economically independent beings taking responsibility for their lives. Since the COVID-19 pandemic, this task has become even more challenging for Generation Z students, born in the mid-1990s, as they navigate a turbulent job market. This study aims to analyze undergraduates' priority decisions regarding the criteria and activities of their career preparation. The study conducted a questionnaire analysis using the methodology of analytic hierarchy process (AHP) with 93 university students in the Republic of Korea. This research finds that students rank personal feelings of achievement as the most important criterion in their career preparation. They perceive extracurricular activities and internships as the most beneficial experiences for job readiness. On the contrary, networking activities within the university and with alumni received the least importance. These results highlight a need for universities to innovate their educational approach. Addressing the gap between current curricula and student needs and enhancing self-efficacy among students are critical. Innovative educational strategies could be a key to meeting societal expectations, such as the integration of business and technology, and catering to the unique learning needs of Generation Z. This becomes particularly relevant considering the rise of new career paths, such as youth startups, leveraging advanced technologies.

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