Abstract
Previous work indicates that our ability to recall a recently experienced word is reduced by the number of related concepts that it activates in permanent memory. The purpose of this research was to evaluate the possibility that dominance of primary associates, and not category size, is responsible for this observation. The results of three experiments involving manipulations of target and cue set size, as well as meaning and rhyme, indicate that category size effects are independent of dominance. In fact, the advantage of smaller categories and fewer activated items is substantially reduced for words having very dominant primary associates. The findings are discussed in relation to the Sensory-Semantic model.
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