Abstract
The article reviews the printed mass media market of the USA, Great Britain, and Russia in the era of digitalisation. We consider prospects of development of this segment and also present the analysis of the market of the printing press of each country mentioned above. The authors provide statistics reflected the crisis of the printed mass media market in the USA and Russia, as well as its weak growth in the UK. Further, we carry out the content analysis of information on the development of the printed mass media market, present various points of view on this issue, and outline the prospects of print media in the future. The article also touches upon the causes of the decline of the printed mass media market in each of the concerned countries, provides recommendations for the restoration of the printed mass media market in Russia.
Highlights
A b s tract The article reviews the printed mass media market of the USA, Great Britain, and Russia in the era of digitalisation
The authors provide statistics reflected the crisis of the printed mass media market in the USA and Russia, as well as its weak growth in the UK
We carry out the content analysis of information on the development of the printed mass media market, present various points of view on this issue, and outline the prospects of print media in the future
Summary
В. Ребриковаb Финансовый университет, Москва, Россия а https://orcid.org/0000-0002-3024-1492; b https://orcid.org/0000-0001-7280-7178. А ннотаци я Статья посвящена обзору рынка печатных СМИ США, Великобритании и России в эпоху диджитализации. Авторами рассмотрены перспективы развития данного сегмента, а также представлен анализ рынка печатной прессы каждой вышеперечисленной страны. Приведена статистика относительно кризиса рынка печатных СМИ в США и России и его небольшого роста в Великобритании. Проведен контент-анализ информации касательно развития рынка печатных СМИ, показаны различные точки зрения по данному вопросу, обозначены перспективы печатных СМИ в будущем. Также в статье затронут вопрос о причинах падения рынка печатных СМИ в каждой из представленных стран, приведены рекомендации по восстановлению рынка печатных СМИ в России. Ключевые слова: рынок печатных СМИ; пресса; тираж; диджитализация. В. Рынок печатных СМИ в эпоху диджитализации.
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