Abstract
This article analyzes the definition of Generation Z, the portrait of Generation Z, the con-sumption characteristics of Generation Z, the significance of chili powder pricing research to Generation Z, the factors affecting the price of Generation Z chili powder, the current price situation of Generation Z chili powder in China, thus explaining to readers the pricing method of Generation Z chili powder in China, and giving the current challenges and oppor-tunities of the company for the chili powder industry. This article is based on data collected from multiple platforms such as Tmall, Jingdong Mall, Jingdong, and Jitterbug, and the analysis is more objective and three-dimensional, and has some guidance for the pricing of Generation Z hot and sour noodles in China.
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