Abstract
Online advertisement is a cheap and powerful tool which has targeted internet users. At the moment there is a multibillion dollar market for online advertising which is the main income of some popular websites. Some people use this cheap tool to achieve their personal goals i.e. they use incorrect advertisement techniques. For instance a user refers to Bing search engine and tries to search “Photoshop software download”. The question is whether the returned results are related to the searched sentence or not. Unfortunately, there are some advertisement websites which use phony techniques (such as using fake key words) to attract users to their websites. Consequently, the user is not able to find his desired webpage and lose his time. In this paper Persian websites are investigated. A fuzzy system is proposed which performs identification and analysis of websites using two parameters; “url feature” and “number of important key words”.
Highlights
Online advertisement provides advertisers with a powerful mechanism to effectively target users
It might be said that online advertisement is similar to commercials in TV channels
Some researchers believe that using URL feature parameter facilitates identification of these websites; some others believe that image sizes and keywords must be considered
Summary
Online advertisement provides advertisers with a powerful mechanism to effectively target users. The advertisements might be customized based on browsing behavior of users, geographical location and personal interests. It might be said that online advertisement is similar to commercials in TV channels. The users may encounter advertisement websites while surfing the net; they seek for efficient and correct searching and they are not really interested in such websites. In such circumstances, separating advertisement websites and actual websites will considerably increase efficient and correct search. Indentifying and separating disturbing advertisement websites and actual websites play significant role in improvement of search efficiency and time saving.
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