Abstract
The perils of the Distribution Manager's role are never more clearly illustrated than by the Christmas rush and the January hangover. If Christmas 1988 meant seat of the pants survival, now is the time to reflect on it and plan your strategy for what the pundits say will be a tougher 1989. This article examines how centralised distribution has changed the role's emphasis from physical distribution to supply chain management, and how the successful management of stocks is the key to success.
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