Abstract
As a national development strategy, rural revitalization is of great significance in China’s modern construction, among which cultural revitalization plays a leading role. This paper will discuss the way to explore rural culture from the perspective of user experience. With a focus on such fields as “eating, clothing, housing, travel, and recreation” that are familiar to the general public, it aims to highlight the protection, inheritance, and development of rural culture, and talent training, and promote rural cultural landscapes and immersive experience of farming culture, as well as cultural productization and the extension of cultural connotation to properly satisfy users’ diversified needs and facilitate the national rural revitalization.
Highlights
On October 18, 2017, Chinese President Xi Jin-ping proposed the rural revitalization strategy in the Report on the 19th National Congress of the Communist Party of China (CPC)
With a focus on such fields as “eating, clothing, housing, travel, and recreation” that are familiar to the general public, it aims to highlight the protection, inheritance, and development of rural culture, and talent training, and promote rural cultural landscapes and immersive experience of farming culture, as well as cultural productization and the extension of cultural connotation to properly satisfy users’ diversified needs and facilitate the national rural revitalization
While accepted by the market and creating economic and social values, they can nurture the exploration and mining of rural culture to form a benign interaction on the whole industry chain, promoting rural cultural revitalization in the end
Summary
On October 18, 2017, Chinese President Xi Jin-ping proposed the rural revitalization strategy in the Report on the 19th National Congress of the Communist Party of China (CPC). Rural revitalization will be implemented from five aspects, namely industry, talent, culture, ecology, and organization. Cultural revitalization plays a leading role (CPC Central Committee, State Council, 2018). In the context of domestic circulation, rural revitalization plays an important role in the development plan of telling China’s stories well. Rural cultural industries are able to promote domestic circulation. A variety of rural cultural industries and products are taking part into the national economy and people’s livelihood to enrich people’s needs for diversified consumption and create various conditions for rural people’s wealth accumulation
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