Abstract
The authors argue that self-image maintenance processes play an important role in stereotyping and prejudice. Three studies demonstrated that when individuals evaluated a member of a stereotyped group, they were less likely to evaluate that person negatively if their self-images had been bolstered through a self-affirmation procedure, and they were more likely to evaluate that person stereotypically if their self-images had been threatened by negative feedback.' Moreover, among those individuals whose self-image had been threatened, derogating a stereotyped target mediated an increase in their self-esteem. The authors suggest that stereotyping and prejudice may be a common means to maintain one's self-image, and they discuss the role of self-image-maintenance processes in the context of motivational, sociocultural, and cognitive approaches to stereotyping and prejudice.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
