PREDICTORS OF DIGITAL MATURITY FOR ACCOMMODATION SMALL-AND MICRO ENTERPRISES: A SYSTEMATIC REVIEW
Organisations wanting to stay competitive through digital transformation must demonstrate high digital maturity levels according to current market conditions. South African small and micro enterprises (SMEs) have the potential to make a significant contribution to the local economy; however, they face specific digital transformation challenges and opportunities that distinguish them from other businesses. The small accommodation sector faces challenges such as limited financial resources, which impact digital access, inadequate infrastructure, insufficiently skilled workers, and must navigate complicated regulatory frameworks. Digitalisation can transform SMEs by enabling market expansion, operational efficiency, customer satisfaction, and business stability, thereby becoming more sustainable and contributing to a competitive advantage, while also supporting local employment and economic growth. The research combines existing studies to determine which factors influence digital maturity levels in South African small and micro accommodation businesses. The researcher conducted a systematic database search across Scopus, Web of Science, EBSCOhost, Google Scholar, and Sabinet for peer-reviewed articles published between January 2013 and May 2024. The PRISMA guidelines were used to evaluate studies after screening and extraction. The research included fourteen studies that met the established criteria. The findings revealed that SMEs achieve digital maturity through multiple interconnected elements, which include personal skills, organisational characteristics, and environmental and systemic factors. Digital maturity depends on the owner/manager's digital literacy, access to ICT infrastructure, organisational culture, financial capacity, external support networks, and regulatory environment. The development of digital maturity in South African accommodation SMEs requires programs that enhance digital competencies, build infrastructure, and create supportive regulatory frameworks. Financial backing, skill development, and information dissemination will enable stakeholders to harness digital transformation for enhanced sector competitiveness and inclusive economic expansion in South African tourism.
- Research Article
7
- 10.1108/ecam-10-2023-1009
- Apr 10, 2024
- Engineering, Construction and Architectural Management
PurposeDigital transformation is crucial for achieving high-quality development in the construction industry. Assessing the industry's digital maturity is an urgent necessity. The Digital Transformation Maturity Model is a potential tool to systematically evaluate the digital maturity levels of various industries. However, most existing models predominantly focus on sectors such as the Internet and manufacturing, leaving the construction industry comparatively underrepresented. This study aims to address this gap by developing a maturity model tailored specifically for digital transformation within the construction industry.Design/methodology/approachThis study leverages the Capability Maturity Theory and integrates the unique characteristics of the construction industry to construct a comprehensive maturity model for digital transformation. The model comprises five critical dimensions: industry environment, strategy and organization, digital infrastructure, business process and management digitization, and digital performance. These dimensions encompass a total of 25 assessment indexes. To validate the model's feasibility and effectiveness, a digital transformation maturity assessment was conducted within China's construction industry.FindingsThe results of the maturity assessment within the Chinese construction industry reveal that it currently operates at the third level of digital maturity (defined level). The industry's maturity score stands at 2.329 out of 5. This outcome indicates that the developed model is accurate and reliable in assessing the level of digital transformation maturity within the construction industry.Originality/valueThis paper contributes both practical and theoretical insights to the field of digital transformation within the construction industry. By creating a tailored maturity model, it addresses a significant gap in existing research and offers a valuable tool for assessing and advancing digital maturity levels within this industry.
- Research Article
13
- 10.1016/j.procs.2022.01.216
- Jan 1, 2022
- Procedia Computer Science
Assessing the digital maturity of micro and small enterprises: a focus on an emerging market
- Research Article
3
- 10.62051/ijgem.v3n1.42
- May 9, 2024
- International Journal of Global Economics and Management
This paper explores the impact of digital transformation trends on the financial management practices of small and micro enterprises (SMEs). It delves into the profound effects these trends have had on how SMEs handle their finances, from enhanced efficiency and transparency to new opportunities and challenges posed by technological advancements. The paper discusses how digital transformation has revolutionized the way SMEs collect, store, and analyze financial data, and how it has increased the transparency of SMEs’ financial operations. It also highlights how the application of digital technologies in financial management has opened up new avenues for SMEs to access financing and facilitated their integration into the global economy. However, the paper also acknowledges the challenges that come with the digital transformation of financial management in SMEs, such as data security concerns and the cost of adopting and maintaining digital financial management systems. Despite these challenges, the paper concludes that the overall impact of digital transformation on SME financial management has been overwhelmingly positive. It also discusses the significant impact of digital transformation on the way SMEs conduct their financial planning and budgeting. The paper further explores the various applications of digital technologies in the financial management of SMEs, focusing on areas such as automation, data analytics, cloud computing, blockchain, and artificial intelligence. It emphasizes the importance of integrating these technologies to create a comprehensive financial management system that is both efficient and effective. Finally, the paper explores the primary challenges encountered during digital transformation and outlines effective strategies for advancing this process in SMEs. It concludes that by adopting cost-effective solutions, seeking external expertise, fostering a culture of change, and prioritizing data standardization, SMEs can successfully navigate this transformation and reap the benefits of increased efficiency, transparency, and competitiveness.
- Research Article
6
- 10.3390/jtaer18030076
- Sep 5, 2023
- Journal of Theoretical and Applied Electronic Commerce Research
Against the backdrop of the fourth industrial revolution and the COVID-19 pandemic, digital transformation (DT) in the day-to-day operations of micro and small enterprises (MSEs) comes with challenges. Existing maturity models generally focus on advanced levels and are inappropriate for relatively immature companies (e.g., most hospitality MSEs). This study used online documents and in-depth interviews as data sources to develop a customized maturity model framework for hospitality MSEs. Through coding analysis, the research identified four key dimensions that constitute the digital maturity of hotels: strategy and organization, digital technology, digital capabilities, and integrated business. These enterprises have progressed in their digital maturity, moving from an IT-enabled transformation to adopting a brand-oriented approach. The selection of a digital transformation strategy depends on strategic alignment. The proposed model provides a comprehensive understanding of the maturity levels of these companies, thereby facilitating their successful integration into the ongoing modern industrial revolution.
- Research Article
- 10.59613/qtcfze12
- Nov 3, 2024
- International Journal of Social and Human
This study aims to examine strategies for enhancing business performance in micro and small enterprises (MSEs) through the integration of innovation and digitalization. In an era where digital transformation has become critical for competitiveness, MSEs face unique challenges due to limited resources, constrained access to technology, and often limited technical expertise. Using a qualitative approach through library research and literature review, this study synthesizes current research on the role of innovation and digital adoption in boosting productivity, expanding market reach, and improving operational efficiencies in MSEs. Findings reveal that innovation and digitalization not only facilitate access to broader customer bases but also enable cost-effective marketing and streamlined operations. Additionally, the analysis indicates that overcoming barriers such as technology adoption costs and skill gaps is essential for successful digital transformation in MSEs. Supportive policies, digital literacy training, and partnerships with technology providers emerge as critical components to foster a conducive environment for these enterprises. The study contributes to the ongoing discourse by identifying key success factors for MSEs embarking on digital and innovative transformations. Furthermore, it provides recommendations for policy makers, business owners, and stakeholders to enhance MSE resilience and competitiveness in a digitalized economy. This research underscores the importance of aligning digital strategies with business goals to ensure sustainable growth and adaptation in a rapidly evolving market landscape.
- Research Article
- 10.25881/18110193_2025_3_76
- Oct 12, 2025
- Medical Doctor and Information Technologies
Digital transformation of healthcare requires effective tools for assessing the digital maturity of medical organizations. This study is aimed at developing a methodology for assessing digital maturity adapted to the specifics of the health care system of the Russian Federation. The work includes the analysis of regulatory legal acts, identification of key criteria for assessing digital maturity, grouped into blocks, and development of an algorithm for calculating the level of digital maturity of medical organizations. The proposed methodology provides the ability to objectively assess, identify problem areas and develop recommendations for improving the digital maturity of organizations.Objective. To develop a methodology for assessing the digital maturity of medical organizations, which takes into account the specifics of the healthcare system of the Russian Federation, allows for a comprehensive and objective assessment of the level of digital maturity and the formation of recommendations to improve the processes of digital transformation.Materials and methods. A working group of 14 experts with experience in healthcare and digital transformation was formed to develop the methodology. Regulatory legal acts and existing approaches to digital maturity assessment were analyzed. Based on the expert survey, key criteria grouped into five blocks were identified. Indicators and calculation algorithms were developed for each block, which ensures objectivity, transparency and the possibility of automating the assessment.Results. The developed methodology for assessing the digital maturity of medical organizations allows to objectively determine the level of their readiness for digital transformation. It covers the main aspects of digitalization, providing a comprehensive approach to analysis. The methodology also makes it possible to identify key problems that hinder digital transformation and form recommendations for their elimination. This makes it an effective tool for increasing the level of digital maturity of healthcare organizations and improving the quality of services provided.Conclusion. The developed methodology for assessing the digital maturity of medical organizations is a universal tool for objective and systematic assessment of the level of digital maturity. It takes into account the peculiarities of the structure and activities of organizations, ensuring adaptability to different conditions and levels of healthcare. The methodology contributes to the standardization of digital transformation, identification of problem areas and formation of individual recommendations for their elimination.
- Research Article
- 10.31580/ehjw9n41
- Mar 24, 2024
- Asia Proceedings of Social Sciences
Digital in education is always evolving at a quick pace and Malaysia experienced a slower rate of adaption among the some Southeast countries. the administrators at the schools possess inadequate digital competence. This article aims to investigate the competence of school administrators from the perspective of teachers, as well as to classify Malaysian schools' level of digital maturity. Moreover, digital maturity is a prerequisite for the success of digital transformation, yet research on digital maturity in Malaysian education is lacking. Six Malaysian teachers participated in a Focus Group Discussion (FGD) by utilising a qualitative method. This study identified school administrators' competence for digital leadership are vision and mission, digital culture, digital professional development, digitally go-forward, digital safety and digital resilience. The subthemes are problem-solving, communication, teamwork, creativity, critical thinking, ethical and cultural awareness, adaptability, self-direction, technical skills, lifelong learning, and information management. Malaysian schools' digital maturity, as measured by the Educational Process-Capability Digital Maturity (EPCMM), is at level 3, which is designated as "Management." In order to empower and improve school administrators' competences to fully integrate digital technology into daily administrative tasks while leading the digital cultural changes in their schools, it is helpful to know the level of digital maturity in Malaysian schools.
- Research Article
- 10.1108/apjba-12-2024-0688
- Nov 7, 2025
- Asia-Pacific Journal of Business Administration
Purpose This study examines the influence of digital marketing adoption, digital infrastructure limitations and training resource deficiencies on the performance of micro and small enterprises (MSEs) in the Maldives, as well as the mediating role of digital literacy from the perspective of TAM and RBV. Design/methodology/approach A quantitative approach was adopted, with data collected from employees and owners using a Google Form survey. Structural equation modeling (SEM) with SMART PLS 4 was used to analyze the results. Findings Digital literacy significantly mediates the relationship between the adoption of digital marketing and MSEs' performance. The influence of training resource deficiencies on performance is visible, although there is no influence of inadequate digital infrastructure. Research limitations/implications Use of convenience sampling, the sole focus on the Maldivian context and the cross-sectional design limit the generalizability of the findings. Practical implications MSEs should enhance their digital literacy and marketing strategies, while policymakers and organizations should improve the availability of training, resources, and assistance. Originality/value To the authors' knowledge, this is one of the few empirical studies to test digital literacy as a mediator between digital marketing adoption and firm performance in MSEs. The findings not only provide contextual empirical evidence but also identify boundary conditions that challenge the application of the underlying theories to a small-island setting.
- Research Article
- 10.56741/jmsd.v3i03.676
- Sep 20, 2024
- Journal of Management Studies and Development
This study investigates the impact of venture capital assistance from LazisMu, entrepreneurial orientation, and digital transformation on the performance of Micro Small Enterprises (SMEs) in Karanganyar Regency. A quantitative approach was used by collecting data from 122 SME respondents who received assistance from LazisMu and have adopted digitalization in the marketing of their products. The data was analyzed using the Smart PLS method to test the relationship between variables. The results showed that business capital assistance from LazisMu has a significant effect on SME performance. However, entrepreneurial orientation has no significant effect. In contrast, digital transformation has a significant impact by improving the operational efficiency and business strategy of SMEs, helping them compete more effectively in a competitive market. This research provides important insights for LazisMu policies and similar institutions to support SMEs more effectively with follow-up research and qualitative approaches to understand more deeply the influence factors.
- Research Article
- 10.47941/jbsm.2330
- Nov 3, 2024
- Journal of Business and Strategic Management
Purpose: The ability of businesses to integrate information technology in their operations has been found to be an integral driver to their success. Through information technology, firms can utilize technological innovations to strengthen the uniqueness of their products in the market thus enhancing their competitive advantage. However, with limited evidence in the local context especially among the micro and small enterprises which continue to face a continuous decline, it warrants the study to assess how strategic technological innovations have been embraced among the small and micro enterprises and the role the innovations have played in enhancing the competitive advantage of the enterprises. Specifically, the study will examine the influence of enterprise’s IT Capabilities on competitive advantage among Micro and Small Enterprises (MSEs); determine the influence of Technological resources on competitive advantage among Micro and Small Enterprises (MSEs); explore the influence of adopted new technologies on competitive advantage among Micro and Small Enterprises; and establish the influence of Technological Processes and Products (TPP) on competitive advantage among Micro and Small Enterprises (MSEs) in Nairobi County, Kenya. The objectives will be anchored on dynamic capabilities theory, Schumpeter theory of innovation, technology acceptance model and diffusion theory of innovation. Methodology: Using a descriptive research approach, the study will collect and analyse both qualitative and quantitative data. This data was obtained from 386 micro and medium enterprises in Nairobi Central Business District, drawn from a population of 11,245 MSEs registered by the Nairobi City County in the CBD. A questionnaire was the main instrument of data collection, which was pilot-tested for validity and reliability. The collected data was analyzed using descriptive and inferential statistics. Findings: The findings were presented using frequency tables and graphs. In conclusion, the findings emphasize the critical role of technology in driving market expansion, customer engagement, and operational efficiency. The study highlights the importance of strategic support and intervention to address technological adoption challenges. By encouraging technological development and integration, policymakers and other stakeholders can assist MSEs in improving their operations, boosting the economy of Nairobi County. Investing in technological education and infrastructure is essential for MSEs to optimally benefit from TPP in the contemporary digital economy. Unique Contribution to theory, policy and practice: Training and development on how MSEs can use the platforms effectively, online marketing and selling needs to be promoted to help MSEs build their capacities. Therefore, when equipped with the appropriate knowledge and tools, the policymakers can help the MSEs to adopt e-commerce and increase their market access and productivity.
- Research Article
2
- 10.58812/wsis.v1i6.99
- Jun 30, 2023
- West Science Interdisciplinary Studies
This research study explores the role of digital transformation in improving management efficiency in micro and small enterprises (MSEs) in West Java. The objectives of this study were to understand the adoption of digital technology among MSEs, assess its impact on management efficiency, and identify perceived benefits and challenges related to digital transformation. Data was collected through interviews and surveys with MSE owners and managers. Findings indicate significant adoption of digital technologies among MSEs, resulting in improved supply chain management, inventory control, decision-making, and customer relationship management. Perceived benefits include increased productivity, cost savings, improved customer satisfaction, and enhanced competitiveness. However, challenges such as limited resources, lack of digital skills, and resistance to change have been identified. These findings highlight the importance of embracing digital transformation to improve management efficiency in MSEs, while recognizing the need for targeted support and resources to address related challenges.
- Research Article
- 10.3390/systems13060419
- May 29, 2025
- Systems
Digital transformation has become a strategic imperative for micro and small enterprises (MSEs) in emerging economies, yet the mechanisms linking digitalization to performance outcomes remain underexplored. This study examines how the strategic emphasis on digital transformation and the breadth of technology adoption influence firm performance among MSEs in Bhutan. Drawing on an integrative theoretical framework combining diffusion of innovations theory, the resource-based view, and institutional theory, survey data from 217 MSEs were analyzed using regression and interaction modeling techniques. The findings indicate that firms with stronger digital strategic emphasis adopt a broader range of technologies and achieve superior performance. However, unstructured or excessive knowledge sharing negatively moderates these relationships, potentially creating cognitive overload and impeding digital strategy execution. Furthermore, tourism enterprises exhibit significantly higher levels of digital engagement compared to non-tourism counterparts, highlighting the role of sector-specific institutional pressures. By uncovering the systemic dynamics between strategic orientation, technology adoption, and knowledge flows, this study contributes to a deeper understanding of how digital transformation processes can be optimized in resource-constrained environments. These findings not only offer practical insights for enhancing digital readiness and organizational resilience among small enterprises but also contribute to the broader theoretical discourse on how strategic orientation and contextual moderators shape the effectiveness of digital transformation in emerging markets.
- Research Article
- 10.12928/joves.v8i2.12243
- Jul 9, 2025
- Journal of Vocational Education Studies
Digital transformation has taken place in various sectors of life, and has also penetrated into Vocational Secondary Schools (SMK). Research on digital maturity in vocational schools is still rare. The purpose of this study is to develop a digital maturity model that includes the dimensions and the level of digital maturity, digital maturity measurement instruments, and to measure digital maturity in vocational schools. The instrument developed has met the validity and reliability test and can be used for quantitative research on digital maturity measurement. The dimensions of digital maturity include: management and organization, people and culture, products and services, technology, and organizational operations. Meanwhile, the maturity level consists of 5 levels: not ready, initial readiness, intermediate readiness, mature readiness, and already implemented. The measurement results showed that the vocational school that was the subject of the study was in mature readiness. This study concludes that digital transformation in vocational schools is a necessity. The resulting assessment models and instruments can be used to measure digital maturity in vocational schools. This study was conducted at a vocational school, which opened up space for future study. The form of research can deepen the dimension of digital maturity, or research for high schools, both public or private high schools.
- Research Article
1
- 10.29138/ijebd.v5i2.1785
- Mar 31, 2022
- IJEBD (International Journal of Entrepreneurship and Business Development)
Purpose: This research aims to examine financial literacy, digital literacy and financing preferences influences toward micro and small enterprises (MSEs) performance
 Design/methodology/approach: This research used quantitative method and SmartPLS were employed to test the hypotheses
 Findings: financial literacy and digital literacy has significant positive influence to MSEs performance. External financing has negatively significant influence toward performance. Financial literacy is positively significant to internal financing.
 Research limitations/implications: Due to limitations of response rate, this research model for external financing preferences results limited adjusted r-square. We suggest that next research can expand the samples, and variables.
 Practical implications: This research implies that MSEs need literacy supports to get reliable information about market access, analyzing financial performance and budget, government policies which affect their financial condition, from universities and governments as policy-maker. 
 Originality/value: There were limited studies which examining MSEs performance for surviving in crisis period. This research provides data about financial literacy, digital literacy and financing preferences to enhance MSEs performance.
 Paper type: Research paper
- Research Article
4
- 10.1108/k-10-2023-2136
- May 14, 2024
- Kybernetes
Purpose This research paper aims to conceptualize digital transformation governance and its conventional mechanisms and to present governance solutions tailored to an organization’s level of digital maturity. The objective is to provide a framework for large organizations to select appropriate governance mechanisms based on their digital maturity level, enabling them to effectively manage and govern their digital transformation journey. Design/methodology/approach The study employs a meta-synthesis methodology, systematically reviewing and synthesizing findings from 175 academic papers and 31 reports/white papers. The research involves a rigorous qualitative approach, including literature search, selection of relevant texts, information extraction, analysis of qualitative findings, quality control and presentation of findings. Findings The proposed model suggests a three-tiered approach to digital transformation governance based on the organization’s digital maturity: “beginner,” “intermediate” and “advanced” stages. The findings indicate that as an organization advances in its digital maturity, its governance mechanism tends to be less centralized and involves multiple relevant units. Conversely, organizations with lower digital maturity require a more concentrated approach to digital governance. Research limitations/implications The study is based on a systematic review and synthesis of existing literature. Further empirical research could validate and refine the proposed model. Practical implications By using the proposed maturity-driven model, organizations can choose a more suitable and effective governance mechanism for the realization of their digital transformation roadmap based on their digital maturity level. The model offers a comprehensive framework for selecting and combining appropriate governance mechanisms at each maturity stage. Originality/value The proposed framework offers a strategic and novel yet practical tool, enabling organizations to advance their digital governance capabilities in sync with their transformation roadmap. The study consolidates dispersed findings and expands the range of viable governance mechanisms contingent on digital progression.
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