Predictors of Digital Fraud: Evidence from Thailand

Objective: The objective of this study was to examine of manner quantitatively how biometric technologies can improve financial interoperability in the metaverse. The impact of facial recognition and biometric authentication on security perceptions, user experience, and usage intent in virtual environments was analyzed, as well as the relationship between security perceptions and users' willingness to adopt these technologies in their financial transactions. Materials and methods: A quantitative method was used with a non-experimental, cross-sectional, and descriptive design. Surveys were applied to 150 participants, including financial technology experts and active users of the metaverse. The key variables, such as perception of security, ease of use, and adoption intention, were measured using Likert-type scales and analyzed using descriptive and inferential statistics, including correlation coefficients and reliability analysis through of the alpha of Cronbach's. Results: The results showed a significant positive correlation (r = 0.78; p < 0.001) between the perception of security and the intention to use these technologies. 92% of participants signaled improved security as their primary benefit, and 90% highlighted faster transaction times. The scales used were highly reliable (α > 0.87), demonstrating the consistency of the instruments employed. Conclusions: It is conclusion is that biometric technologies are an effective solution for improving financial interoperability in the metaverse, as a positive perception of security significantly increases adoption intention. Furthermore, the need to establish regulations and ethical standards to guarantee data privacy is highlighted. Implementing these technologies in financial institutions would not only optimize their services but also strengthen user trust and engagement in digital environments.

The dynamic development of e-commerce is driven by the rapid expansion of Internet access and the increasing use of portable devices, such as smartphones, tablets, etc. Ecommerce dominates the B2C market, where products are ordered by individual customers and sold by a company. One-time purchases are often made, loyalty is relatively low, while customer expectations are constantly growing. The research was conducted with the aim of analyzing the impact of logistical value and the moderating effect of digital literacy on consumer satisfaction in the digital environment in the Republic of Serbia. The paper presents 6 hypotheses. Observing the importance of relations between all constructs, it was found that logistics value with an emphasis on delivery monitoring and convenient place of delivery is important when it comes to customer satisfaction in the digital environment. Moderating the effects of digital literacy on customer satisfaction in the digital environment have not been confirmed. At the very end of the paper, implications for the economy are given, as well as recommendations for further research.

“Does Anybody Have A Map?”: The Impact of “Virtual Broadway” on Musical Theater Composition

Social media has emerged as the leading force in the communication behaviors of University Students in China. The high use of social media has influenced students’ online engagement, how they learn, and communicate. Therefore, the study explores the influence of social media on Chinese University Students' communication skills in digital information environment. The study targeted 600 University Students from different universities in Shanghai and Chongqing using convenience sampling technique. Structural equation modeling (SEM) technique was used in AMOS software to analyze the data. All hypotheses were confirmed by the findings. Digital literacy, social cognitive learning and communication skills were greatly influenced by social media usage and engagement types. Digital literacy and social cognitive learning were also found to have a major role in enhancing communication skills. The study also reveals that digital literacy and social cognitive learning positively mediates the relationship between frequency of social media usage and social media engagement type and communication skills. The findings highlight the importance of social media to digital literacy and social cognitive learning as the primary means in which communication skills can be improved. Educational institutions and policy makers should focus on enhancing students’ digital literacy and communication skills in the context of social media usage and engagement

The presence of the bottom-of-the-pyramid (BoP) segment on social media has increased considerably over the past few years. This vulnerable segment differs in the socio-economic status with idiosyncrasies; this study explores the mechanism and factors pertinent to social media engagement among Indian BoP users. The study uses a grounded theory approach employing 26 in-depth interviews. We found that social media engagement at the BoP level comprises of both positively and negatively valenced engagement. BoP users see social media as a resource, assess its complementarity with their abilities and establish the social relevance of the social media platform. On the other hand, the security perceptions and the restrictions of the BoP users affect the engagement. The study provides interesting insights into the BoP segment’s differential social media behavior (vs. other segments) due to the vulnerability of this segment. These differences do not occur at a broader level but subtly underlying the social hierarchy and disadvantaged positions.

The article proves the need to model the marketing activities of enterprises and indicates that the implementation of the RACE model in the company's strategy can become a kind of compass in this, the role and necessity of using the RACE model for marketing management in the digital environment are determined. It is noted that in its essence the RACE model is not just a concept, but a marketing strategy that can revolutionize the ways in which companies reach, interact, convert and engage their customers. The place of the RACE model in the marketing activity management system of enterprises in the digital environment is determined. The RACE model is considered a user communication planning model, which consists of 4 stages and covers all points of contact with customers: reach (Reach), action (Act), conversion (Convert), engagement (Engage), the purpose of each stage and key performance indicators are determined. Each stage of the model is designed to advance potential buyers along the sales funnel from increasing awareness to forming loyalty. The overall goal of the RACE model is to identify the actions that a company should focus on to improve its digital marketing results. Thus, the RACE model follows a clearly structured marketing approach, which speaks of its clarity and effectiveness in practice. This model is multi-channel and universal, as it illustrates the flexibility and adaptability in integrating online and offline marketing actions necessary for a holistic strategy, and also allows you to plan and implement complex actions in various offline and online channels. The RACE model has been proven to help both small and large businesses track the path of potential buyers. Thus, the RACE model can be considered a kind of marketing success plan in the digital age, which states that this success is achieved by adapting the RACE model to unique business needs and customer engagement. The main key performance indicators of the model are website traffic, conversion rates, social media engagement, customer retention and repeat purchases. This model is flexible and can be customized to different budgets and resources.

Photovoice is a research method developed to help communities share images as a tool for discussion of key issues. Although this may be useful to promote healthy behavior, using Photovoice in adolescents has been logistically challenging. Given adolescents' engagement in social media, our study explored the feasibility of using a photo-sharing mobile phone application, Instagram, to accomplish the principles of Photovoice. Twenty adolescents 14 to 18 years old with type 1 diabetes were asked to use Instagram to post any diabetes-related photo for 3 weeks. Individual interviews and a focus group were also offered, and recruitment and retention statistics were tracked. Of those approached (n = 47), 43% agreed to participate. Twelve were actively engaged. Shared photos were most likely to fall into the categories of diabetes care, humor, or food. Engaged participants universally reported the project to be a positive experience; however, there were technological and personal factors to consider for widespread implementation.

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.

This study empirically examines the complex dynamics between social media entities, brands, and users, advancing user engagement and emotional attachment. It introduces a novel affordance perspective to dissect the symbiotic relationships that shape marketing and communication management. Analysing data from 424 U.S. social media users, this research explores the interplay between platform-user and brand-user affordances and their impact on reflective engagement and emotional attachment in digital environments. Findings affirm a substantial impact of affordances on emotional attachment to platforms, while also redefining the role of social influence, which contrasts with its conventional moderating role in user engagement literature. By moving beyond a functionalist affordance view to a relational one, this paper brings to the fore the triad of platform-user, brand-user, and user-reflection affordances, providing strategic insights for marketers and setting the stage for future research on user interaction dynamics.

This study explores the adoption of mobile payments as a research field to understand the technological, socioeconomic, and cultural factors that influence the understanding of the users' experience and satisfaction and attract more users. It is vital to examine the research trends in the adoption of mobile payments from a systematic literature review using PRISMA 2020 to select 63 documents from Scopus and WOS. Among the results, the most used models for this analysis are extended TAM and extended UTAUT. The most representative variables in the studies are social influence, security perception, risk perception, trust and perceived usefulness. It is concluded that the future research agenda should focus on topics such as biometric authentication, payment flexibility and contactless payments. In addition, from the business perspective, there is a focus on designing innovative interfaces that are more intuitive for users.

This study explores the adoption of mobile payments as a research field to understand the technological, socioeconomic, and cultural factors that influence the understanding of the users’ experience and satisfaction and attract more users. It is vital to examine the research trends in the adoption of mobile payments from a systematic literature review using PRISMA 2020 to select 63 documents from Scopus and WOS. Among the results, the most used models for this analysis are extended TAM and extended UTAUT. The most representative variables in the studies are social influence, security perception, risk perception, trust and perceived usefulness. It is concluded that the future research agenda should focus on topics such as biometric authentication, payment flexibility and contactless payments. In addition, from the business perspective, there is a focus on designing innovative interfaces that are more intuitive for users.

This study explores the adoption of mobile payments as a research field to understand the technological, socioeconomic, and cultural factors that influence the understanding of the users’ experience and satisfaction and attract more users. It is vital to examine the research trends in the adoption of mobile payments from a systematic literature review using PRISMA 2020 to select 63 documents from Scopus and WOS. Among the results, the most used models for this analysis are extended TAM and extended UTAUT. The most representative variables in the studies are social influence, security perception, risk perception, trust and perceived usefulness. It is concluded that the future research agenda should focus on topics such as biometric authentication, payment flexibility and contactless payments. In addition, from the business perspective, there is a focus on designing innovative interfaces that are more intuitive for users.

IntroductionUniversity students, as members of the digital generation, often access the internet for non-academic purposes while attending lectures in the classroom. Internet access for non-academic purposes during lectures is known as academic cyberslacking. This study aims to test the effects of media multitasking, self-efficacy, self-regulation, social media engagement, and Attention, Relevance, Confidence, and Satisfaction (ARCS) motivation, on the engagement in academic cyberslacking by university students.MethodsThe participants were 1485 university students, who had previously engaged in academic cyberslacking during lectures. The research instruments in this study were an academic cyberslacking scale, a media multitasking self-efficacy scale, a self-regulation scale, a social media engagement scale, and an ARCS motivation scale. The research model and hypotheses are tested using structural equation model (SEM) by Lisrel. Confirmatory factor analysis (CFA) is also used to analyze all the instruments. The respondents’ demographic data were analyzed using SPSS.ResultsThe results showed that it is only media multitasking self-efficacy and social media engagement which have any significant effects regarding academic cyberslacking. Self-regulation and ARCS motivation do not have direct association with academic cyberslacking.ConclusionStudents do academic cyberslacking during lectures. Media multitasking self-efficacy and social media engagement can predict students’ academic cyberslacking. It is recommended that students direct their involvement in the digital environment to more constructive efforts during lectures.

This article aims to delve into the research on user behavior and content consumption trends in the era of new media, providing valuable insights into understanding contemporary cultural, economic, and social changes. Firstly, by analyzing the characteristics of user behavior in the new media era, it is revealed that user behavior exhibits features such as diversity, real-time interaction, and personalization, exhibiting strong interactivity in the digital environment. These characteristics reflect users' behavioral patterns and preferences in the digital landscape, significantly influencing content consumption. Secondly, the article explores the trends in content consumption during the new media era, including content personalization, diversification of content formats, and the rise of User-Generated Content (UGC). These trends not only reshape the way content is produced and disseminated but also profoundly impact user behavior and consumption patterns. Furthermore, the relationship between user behavior and content consumption is thoroughly examined, uncovering the interplay and influence between the two.

Researchers investigate the relationship between social media activities and civic involvement in today's digital environment by using mediation-moderation analytical approaches. Today's social media platforms Facebook Twitter and Instagram deliver transformative communication tools that support civic participation by empowering voting and supporting volunteering and advocacy endeavors. Users connect emotionally on social media which translates into civic participation through Online Political Efficacy as the mediating factor. Digital literacy functions as a tuning element that helps users improve their online information assessment and navigation skills thus, they gain better results from social media engagement in civic activities. Study authors bridge existing research gaps through their consolidated model which analyzes Online Political Efficacy together with digital literacy. This study analyzed the relationship between social media usage patterns and civic engagement levels using responses from 200 university student participants and active social media users through dedicated questionnaires. Among the research findings are sizeable positive correlations establishing Online Political Efficacy and digital literacy as fundamental influences. Online Political Efficacy increases social media usage's relationship to civic participation according to mediation results and digital literacy stands out as a primary factor according to moderation results. The study presents real-world advice designed to improve civic engagement through investments in digital literacy education and emotionally compelling content creation for policymakers. Educators join forces with social media platforms to put this guidance into action. The research extends knowledge about social media through its inspection of societal participation barriers such as misinformation and digital inequality.