Abstract
The innovative advances and widespread applications of mobile devices have resulted in diverse patterns of business models and consumer behaviors. In the context of small and medium-sized enterprises (SMEs), this study discusses employees' behavioral intention taking into account individual and organizational levels. Based on the Unified Theory of Acceptance and Use of Technology and Innovation Diffusion Theory, the literature indicates a positive relationship between organizational strategic decision and individual employee intention. The impact of perceived technological innovations and personal intention to adopt mobile commerce includes many factors, such as performance expectancy, effort expectancy, social influence, innovativeness, and organizational decision. To better predict effectiveness of SMEs adopting mobile commerce, this paper proposes a conceptual framework in both organizational and individual levels to discover the causal relationship between organizational decision on strategic innovation and individual employee intention on technological acceptance. The research contribution is to help not only understand the impacts from individual levels, but also discuss the potential moderators in organizational decision-making.
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