Abstract

This study explored images of Mexicans and dominant symbols in early U.S. newsreels, whether they changed throughout the 1920s, and whether they reflected the era's film stereotypes. Dominant images were dignitaries, doers, beauties, bystanders, and clerics. Symbols of modernity and class outweighed traditional images. Negative symbols like dirt or weapons were not prevalent. After 1924, symbols of literacy, diplomacy, and construction were more visible. The study provides an historical context for Latino television news images today. In addition, it reflects mass media's role in reinforcing modernity and spectatorship‐allowing power of the gaze comparisons between modern and postmodern eras.

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