Abstract
ABSTRACTA total of 1025 respondents from the USA and Germany were asked questions about Olympic media consumption, fan involvement, and nationalized feelings over four data collection points before, during, and after the 2014 Sochi Winter Olympic Games. Nationalized qualities across four factors (patriotism, nationalism, smugness, and internationalism) varied little over time, with structural equation modeling indicating that these four qualities did have an effect on both fan involvement and the amount of Olympic media consumption. Models for the USA and Germany were also markedly different. Self-categorization theory is utilized as a lens for further understanding of the results.
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