Abstract
Abstract Vox pops, interviews with ordinary people on the street, are one of the most common ways to represent public opinion in television news. Research found that they influence audience judgments more than static base-rate information such as poll results. However, little research has compared vox pops with vivified base-rate information. Most research studying vox pops assumed they are included in the news because of their apparent attractiveness and trustworthiness to audiences. Using a television news experiment comparing statistical base-rate information vivified by an expert with vox pop statements, this study shows that news items containing vox pop statements are perceived as being less attractive and trustworthy than items containing the expert statement. No difference is found between the two types of public opinion information in their influence on perceived public opinion, but vox pops do influence audiences’ personal opinion more strongly.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
