Potential Purchasing Decision on Eco-friendly Products: A Study on Electric Motorcycle Consumers

This study aims to examine the impact of green product quality, green brand image, green satisfaction, and green trust on green consumer loyalty. It also investigates the mediating role of green satisfaction in the relationship between green product quality, brand image, trust, and consumer loyalty. Employing a quantitative approach, the research focuses on consumers of The Body Shop beauty products in D.I. Yogyakarta. Primary data were collected through questionnaires from 160 respondents and analyzed using SEM SmartPLS. Findings reveal that a green brand image has a significant influence on both green satisfaction and green consumer loyalty. Green satisfaction likewise has a significant positive effect on green consumer loyalty. Additionally, green trust has a significant impact on green satisfaction. However, the effects of green trust on consumer loyalty, as well as green product quality on both satisfaction and loyalty, were found to be insignificant. Further analysis reveals that green satisfaction mediates the relationships between green brand image and consumer loyalty, as well as between green trust and consumer loyalty. Conversely, green satisfaction does not mediate the effect of green product quality on consumer loyalty. These results suggest that while brand image and trust enhance loyalty through satisfaction, product quality alone does not have a significant mediated impact on loyalty

This study aims to explore customer awareness and perception towards green products in Pokhara valley. It focuses on customer perception on price, quality, availability, and promotional strategy of green products. For this purpose, the sample size was taken from the entire population of Green Product users in Pokhara Valley. Among them, 110 respondents have been selected on non-probability purposive sampling technique for determining sample size. Primary data was collected by using of structural questionnaire from the targeted respondents. Data analysis was done using the SPSS tool. Descriptive analysis was used for analyzing data. The majority of respondents feel green products as environmentally friendly and healthy and safe products. They declared that they mostly purchase organic food. An advertisement was an important source for providing information about green products to the customers. The majority of customers were not having a precise opinion about the excessive prices of green products but a larger portion were agreed to pay more for green products and to purchase green products in case of the same price as non-green products. Customers were satisfied with the quality of green products. They were aware of their harmless nature of them. They were dissatisfied with the availability of green products. Most of the respondents possessed a very pessimistic opinion towards the promotional strategies of green products. They agreed to take environmental consideration and read the product’s label while buying these products. This study contributes to analyzing the customers’ perception towards Marketers and manufacturers and mainly focuses on the improvement of the quality of green products and making it convenient to buy through increasing its availability and accessibility.

A substantial number of studies has investigated consumer purchase intentions associated with green products. Yet most of this literature lacks clarity on feasible directions for promoting responsible consumption, which is increasingly important based on the growing recognition of green consumption. This study has explored the influence of green product price and quality perceptions, via the mediating effects of consumer self-confidence (CSC) and consumer protection confidence (CPC), on the decision to purchase such products. This study uses existing consumer self-confidence and protection confidence measures, to examine their relevance to green product purchasing. Australia was used as the case study for collecting and analysing data via structural equation modelling, to produce a conceptual model that demonstrates the associations of price and quality with purchase intent mediated by consumer self and protection confidence. The findings indicate that green product quality and price perceptions and consumer self-confidence are associated with purchase intention. The results can benefit marketing practitioners and retailers, highlighting the extent they can increase consumers’ responsible consumption. They also set the theoretical foundation for additional studies on how consumer self-confidence affects green product consumption and demonstrates how green purchase intent can be strategically improved.

Objectives: The development of technology and information is increasing, as evidenced by the substantial sales of smartphones with various designs and features. Consumers perceive that upon the launch of a new smartphone, the older model becomes obsolete, leading to high levels of electronic waste. This study aims to explore the role of environmental awareness, eco-friendly products, green trust, and consumer attitudes in environmentally friendly smartphone purchases and examines how consumer attitudes mediate these relationships.Methodology: The research adopts the theory of planned behavior and integrates it with the Javanese philosophy of ono rego ono rupo. Questionnaires were distributed to 250 respondents in several cities in Indonesia through an online platform. Structural equation modeling, using Smart-PLS software, was then employed to analyze the data. The study reveals that consumers with high environmental awareness believe that purchasing environmentally friendly smartphones can mitigate various negative aspectsFinding: The study also uncovers a positive relationship between green products, green trust, and green purchase intention, as consumers associate them with good quality, convenience, and features. Practical insights and marketing theories for smartphones are provided based on these findings.

This study determines whether Green Product Quality has a simultaneous and partial influence on Green Satisfaction, mediated by Green Perceived Value on eco-friendly bag buyers in DKI Jakarta and surrounding areas. This study employs a quantitative correlational method using primary data and a PLS-SEM with SMARTPLS 3.2.9, a questionnaire as the instrument. The sample size for this study consists of approximately 192 respondents. The sampling technique used is Probability Sampling and Hair formula. Validity and reliability tests, and hypothesis testing using P-Values. These research findings indicate that factors such as the purchase of environmentally friendly bags, both Green Product Quality, Influence Green Satisfaction, with Green Perceived Value as the mediating factor. These results underscore the importance of using eco-friendly products and advocating for the Go Green movement from this point onward to ensure the preservation of the environment and keep the earth healthier.

BackgroundAs smart device overdependence among preschoolers could adversely affect their overall development, it is essential to understand the related factors of such overdependence. Mothers have a large influence on preschoolers; however,, the relationship between mothers’ emotional intelligence, negative parenting behaviour, preschoolers’ attachment instability, and smart device overdependence remain unclear. This study aims to develop and test a structural model to explain smart device overdependence among preschoolers.MethodsThe study collects and analyses data from January to May 2021 from 283 mothers raising children aged 3–6 years in South Korea. Questionnaires regarding mothers’ emotional intelligence and negative parenting behaviour, as well as preschoolers’ attachment instability and smart device overdependence, were used to collect data. The data were analysed by SPSS23.0 and AMOS 23.0 software and a structural equation model was constructed; p ≤ 0.05 was taken as significant.ResultsMothers’ emotional intelligence had a direct negative relationship with mothers’ negative parenting behaviour (β = − 0.44) and an indirect negative relationship with preschoolers’ attachment instability (β = − 0.25) and preschoolers’ smart device overdependence (β = − 0.24). Mothers’ negative parenting behaviour had a direct positive relationship with preschoolers’ attachment instability (β = 0.56) and both direct and indirect positive relationships with preschoolers’ smart device overdependence (β = 0.55). Preschoolers’ attachment instability had a direct positive relationship with preschoolers’s smart device overdependence (β = 0.46).ConclusionsMothers’ emotional intelligence, negative parenting behaviour, and preschoolers’ attachment instability are associated with preschoolers’ vulnerability to smart device overdependence. These results are shown that more attention is needed to these variables in order to reduce preschoolers’ overdependence on smart devices. Additionally, we propose to develop and provide interventions based on these results.

This research aims to analyze the influence of green marketing, attitudes, environmental awareness and health on purchasing decisions for certain products. The data source used in this research is primary data obtained using data collection techniques by distributing questionnaires using Google Form. The method in this research uses SEM (Structural Equation Model) with the PLS (Partial Least Square) version 3.0 approach. The number of samples tested was 118 respondents. The sampling technique used purposive sampling. The research results show that attitude, environmental awareness and health have a positive and significant effect on purchasing decisions, but green marketing has no effect on purchasing decisions. The managerial implications that can be given are that companies need to re-evaluate green marketing, increase their focus on understanding consumer attitudes and must continue to increase environmental and health awareness which can help consumers make purchasing decisions.

This study aims to determine the relationship between green product quality and green brand image on green purchase intention mediated by environmental attitude. The method used is a quantitative method with purposive sampling type. The sample in this research is 400 respondents who are using Love, Beauty and Planet products. The data analysis technique using descriptive analysis and Structural Equation Modelling (SEM). The results of this study shows that green product quality, green brand image, and environmental attitude has a significant influence on green purchase intention. The environmental attitude variable as a mediator has a significant influence in mediating the relationship between green product quality and green brand image on green purchase intention.

The current consumer trend is shifting toward green products along with increasing customer environmental concerns. Nevertheless, producers of green rattan craft products must understand how to prioritize the factors driving and inhibiting consumer purchasing decisions in order for their firm to develop in an era of increased competition. As a result, the purposes of this study were to determine the importance of the fostering and inhibiting factors and to measure how they influence the purchasing decision of green rattan craft products. The research is located in Banjarbaru City, South Kalimantan Province. The sample size was 200 and was chosen using the accidental sampling method. Data were obtained through questionnaires, literature reviews, and relevant institutions. The results showed that the rank of important factors fostering the decision to purchase green rattan craft products were environmental sustainability awareness, environmental sustainability, supporting local producers, the better quality of green products, green product safety more guaranteed, and the experience of consuming green products is more valuable. Meanwhile, factors that inhibit purchasing decisions for green rattan crafts respectively were the relatively higher price of green products, the less diversified and appealing product look, income, limited product availability, and knowledge of green products.

This study did to analyze the effect of green marketing, environtmental awareness and health on purchasing decisions of organic food products through attitudes. The purpose of this study were (1) To analyze effect of green marketing, environmental awareness, and health awareness on attitudes. (2) To analyze effect of green marketing, environmental awareness, health awareness, and attitudes on purchasing decisions of organic food products. (3) To formulate managerial implications for enhanced the purchase of organic products. The data in this study was analyzed by using Structural Equation Modeling (SEM) with total of sample was 220 respondents. The results of this study were showed that green marketing and environmental awareness had an effect on attitudes. Green marketing and health awareness had an effect on purchasing decisions of organic food products. Managerial implications that could be given were to proved that the product was safe to consumed by ensured this product had been certified, company always improved their promotion with using social media or by any event, and company guaranteed the product they produced was eco-friendly. Keywords: attitudes, environmental awareness, green marketing, health awareness, purchasing decisions

This study analyzes the effects of environmental knowledge, environmental value, and environmental awareness on sustainable coffee tourism behavior, while examining the mediating roles of environmental value and awareness. Using a convenience sampling method, 470 questionnaires were collected from Gen-Y with experience in Yunnan coffee tourism. Structural equation modeling was employed to validate the significance of environmental knowledge. The findings reveal that environmental knowledge positively influences environmental value, environmental awareness, and sustainable coffee tourism behavior. Environmental value and awareness not only directly promote sustainable practices but also serve as critical mediators. Furthermore, the results confirm the chain mediation effect of environmental value and environmental awareness between knowledge and behavior. This research offers practical implications for multiple stakeholders, encouraging the adoption of diverse strategies to enhance tourists' environmental knowledge.

Purpose: This study aims to identify the influence of LMX (Leader-Member Exchange), POS (Perceived Organizational Support), and OC (Organizational Commitment) on OCB (Organizational Citizenship Behavior) within the setting of savings and loan cooperatives in Indonesia. Method : The research method involves collecting data from 150 employees working in savings and loan cooperatives using a questionnaire. PLS-SEM (Partial Least Squares Structural Equation Modeling) is used as the statistical method to analyze the data. Results and Conclusion: The research findings indicate that there is a direct positive relationship between LMX and OCB, but no direct positive relationship between POS and OCB. Additionally, there is a direct relationship between LMX and POS with OC. The study also found that OC acts as a mediator in the relationship between LMX and OCB, as well as the relationship between POS and OCB. Research Implications: The results of this study have significant implications for the management of savings and loan cooperatives in Indonesia. Cooperative leaders can pay more attention to the quality of leader-member exchange (LMX) and perceived organizational support (POS) as both directly influence the organizational citizenship behavior (OCB) of employees. Moreover, understanding the role of OC as a mediator can help enhance the effectiveness of employee behavior development programs within cooperatives. Top of Form Originatity/Values: This research represents a pioneering effort to study organizational citizenship behavior in the unique Indonesian context of savings and loan cooperatives. The new insights gleaned from this research make valuable contributions to the existing literature, open opportunities for further research, and offer workable guidance for cooperative management to optimize employee performance and organizational effectiveness.

Due to worldwide awareness of the sustainable environment, research on green production and distribution has grown within academic and industrial communities. For an eco‐friendly environment, limiting hazardous substances (HSs) concentration in products quality assessment is one of the most crucial strategies to achieve the 4Rs of the products, namely, Reduction, Reuse, Recycle, and Recovery. Trustworthy inspection, evaluation, and validation methods to ensure multiprocess yield and risk of acquiring green product quality are desired for the industry. However, the existing methods use arbitrary inspection sizes, levels of capability, and ignore controls for both Types I and II risks. To overcome these drawbacks and pursue Six‐Sigma green capability suppliers, this study establishes a multiprocess performance chart, called the green product quality analysis chart (GPQAC), to inspect and analyze green product submissions. GPQAC implements variables sampling plans based on unilateral and bilateral process capability indices. The chart operates at given Six‐Sigma green and quality compliance and simultaneously controlled Type I and Type II risks. The required sample size and rejection and acceptance capability zones are determined from the multiprocess optimization taking into account the Bonferroni correction. This determination enables GPQAC to aggregate the overall status of a group of processes and assess the ability of the supplier processes to execute efficiently and economically relative to the customer specifications. We also establish web‐based GPQAC graphs using a cloud‐computing program for lot disposition. Finally, a real‐world case illustrates the utility of the GPQAC integrated variables sampling scheme in enhancing environmental sustainability.

The increasing awareness of environmental issues has led to the adoption of eco-friendly products and services, prompting hotels to implement the Green Hotel concept. This research explores the impact of Green Marketing and its relationship with Green Satisfaction, Green Trust, and Green Loyalty among 3-star hotel customers in Surabaya. The study uses Green Marketing Mix theory and examines how Green Image, Green Product, Green Price, Green Place, and Green Promotion affect Green Satisfaction and Green Trust. Additionally, it investigates the influence of Green Satisfaction and Green Trust on Green Loyalty. The research employs a causal explanatory approach with purposive sampling, targeting customers over 20 years old. Data analysis uses Structural Equation Modeling (SEM) with SmartPLS software. Findings show that Green Image, Green Product, Green Price, and Green Promotion positively affect Green Satisfaction and Trust, but Green Place does not significantly influence Green Trust. Green Satisfaction and Trust both positively affect Green Loyalty.

The issue of sustainability of green products has garnered significant attention within both societal and business spheres. In essence, green products constitute a crucial consideration in marketing. The development of various marketing methods has contributed to diverse public perceptions as well as eco-friendly products widely available on the market. Therefore, this study aimed to determine the influence of green practice, green image, green trust, and purchase intention. Furthermore, this study also investigated green image and green trust as a mediator in the relationship between green practices and purchase intention while also exploring the moderating role of environmental awareness in this relationship. A total of 393 Muslim consumers from 10 provinces with the largest Muslim majority in Indonesia were selected to fill out an online questionnaire. The collected data was processed using AMOS-v26 and SPSS v25. The results demonstrated that green image and green trust mediate the relationship between green practices and green purchase intention. Meanwhile, environmental awareness was found to moderate the indirect relationship among the variables of green practices, green image, green trust, and green purchase intention. These findings contribute to the strengthening of self-congruity theory. This study also contributes to theoretical and contextual knowledge related to the perceptions and behavior of Muslim consumers regarding the consumption of green products, offering valuable business considerations for practitioners.