Abstract
Implicit theories have great potential relevance to shape theory and research in consumer psychology. Beliefs about the stability or malleability of human characteristics can affect the behaviors of companies and customers alike, including the ways in which the two interact with one another. In this paper, we speculate about potential extensions and boundary conditions for the effects of implicit theories on consumer behavior. We also propose a number of new directions for future research, especially regarding the role that implicit theories can play in persuasion and social influence.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
