Abstract
This research explores the image of Pakistan in The New York Times and The Washington Post editorials during Feb 2008 to Jan 2010. It found that the overall image of Pakistan remained positive in both newspapers. It based on hypothesis that “the overall ratios of unfavorable coverage about Pakistan would be greater than favorable coverage in The New York Times and The Washington Post” and tested through content analysis and two communication theories (mediaconformity and media framing) are applied. 89 editorials published about Pakistan during proposed period of research in both newspapers in which; 35.47% coverage remained positive, 32.50% negative and 31.94% remained neutral. Moreover: portrayed about Zardari administration, politics of Pakistan, aid for Pakistan, American strategies towards Pakistan, Pak-US relations and Pakistan role in war on terrorism remained positive. The portrayal of Pakistan, Al-Qaida & Taliban problems of Pakistan and religion remained negative while the portrayal of ISI, indo- Pak relations& Kashmir and Afghanistan insurgency and Pak remained neutral.The findings of the research support media conformity theory as; American media follows the American government foreign policies and portrayed positive frame of Pakistan.
Highlights
Pakistan image remain controversial throughout her history
The finding shows that the both newspapers published 89 editorials comprised on 767 paragraphs about Pakistan in proposed period of research
The Washington Post published 54 (60.67%) editorials; comprised on 449 paragraphs while The New York Times published 35 (39.33%) editorials; comprised on 318 paragraphs which shows that The Washington post give more editorial coverage to Pakistan than The New York Times
Summary
Pakistan image remain controversial throughout her history. It becomes more critical during dictatorship period. There are many reasons, which tarnished the image of Pakistan in western world especial in America. Al-Qaida, Taliban, Military Coup and political instability in the Country are the main reasons of poor image of the country in the world.Many sanctions were imposed for the restoration of democracy in Pakistan by The United State of America [1]. American media criticized military coup as well as focused on the restoration of democratic govt.This research designed to investigate the image of Pakistan in the American media during democratic government of President Asif Ali Zardari especially in The daily New York Times and The daily Washington Post
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