Abstract
In Thailand, bank subsidiaries constitute 90% of market share of mutual fund industry. The stated fact leads us to categorize mutual fund firms into: Bank related mutual funds and Non bank related mutual funds and try to understand how investors perceive and choose among the two types mutual fund. This study focuses on Long Term Fund (LTF) and Retirement Mutual Fund (RMF). Investors in LTF and RMF are highly addicted to tax advantage. So, this study investigates more on investors’ portfolio as if holding period of LTF is extended from 5 to 10 years. The results show that determinant factors for choosing between bank and non bank mutual fund are the perception of convenience and confidence toward them. Extended holding period causes investors to allocate less into LTF and RMF (28.22% to 22.82%) which is 19.14% drop in LTF and RMF. This implies a loss of large amount of asset under management.
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