Abstract
This article reveals the problems that are typical for the current state of popularization of scientific knowledge and scientific achievements in the Russian mass media. In terms of possible efficiency and effectiveness the authors analysed new formats currently used to cover the topic of science in the press at both the federal and regional levels. The content and comparative analyses of the five most popular Russian scientific journals and their websites (from the quality of articles to the structure of the websites of these journals, gaming, infographics, and the use of social networks in the practice of scientific popularization) enable us to conclude that journalists still have not explicitly taken full advantage of the new multimedia features provided by the Internet. In our opinion, this practice is not conducive to the “promotion” of the results of scientific research on mass audience. The authors of the article note the poor training of students of faculties and departments of journalism in the Russian universities concerning their acquired competencies related to their possible future professional activity in scientific or popular science journalism. The results of the research supplement the conclusions through the examples from the current practice of the Russian popularization of scientific knowledge to the results of research contained in current literature.
Highlights
The purpose of the article is to identify and study the practice of popularizing scientific knowledge with the help of websites and accounts in the social networks of leading Russian popular science journals.the narrator’s skill directly influences on whether he will be able to gain the audience’s interest to his subject or not
The modern practitioner of the popularization of scientific knowledge must have a way with words to create images that facilitate the perception of the described phenomena by associative thinking, to explain the meaning of scientific terms that are incomprehensible at first glance, to write in a simple way about complex things
He needs to gain the capabilities of multimedia platforms and use information and communication technologies in order to reach a significant segment of the audience that does not read newspapers and magazines and does not watch TV, but is constantly online
Summary
The purpose of the article is to identify and study the practice of popularizing scientific knowledge with the help of websites and accounts in the social networks of leading Russian popular science journals.the narrator’s skill directly influences on whether he will be able to gain the audience’s interest to his subject or not. The purpose of the article is to identify and study the practice of popularizing scientific knowledge with the help of websites and accounts in the social networks of leading Russian popular science journals. To cover the topic of science in the media and its achievements, the authors need serious knowledge of the issue, and the ability to communicate information to a wide audience in an easy and simple way (not primitively), to convey the meaning of certain scientific facts, phenomena or discovery without any distortion. He needs to gain the capabilities of multimedia platforms and use information and communication technologies in order to reach a significant segment of the audience that does not read newspapers and magazines and does not watch TV, but is constantly online.
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