Abstract
When Charles Booth first published his research on poverty in London in 1886 he became what might have been the first sociological ‘household name’. His findings were widely reported around the world and across newspapers of very different political orientation. As social scientists continue to grapple with the difficulties and rewards of publicity it is worth looking back to this first instance of the political and media uses of social research. In particular, it is worth noting the triangular and reflexive relationship between the researcher, the media, and policy makers.
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