Abstract
The COVID-19 pandemic dramatically altered people’s travel behaviors. This research, based upon a set of data that encompassed sixteen months of the pandemic, looks at a significant USA sample to determine, from a political perspective, who was most likely to travel at a time when the science and their government were suggesting they stay home. The results, extending prior research, found a strong relationship between political party affiliation and one’s travel proclivity, with Republicans, the conservative American political party, far more likely to have indicated their likelihood to travel during the pandemic than were more liberal Democrats. The theories of Perceived Behavioral Control and Social Amplification of Risk are considered as concepts to help explain the differences between the two segments and serve as guides for the recommendations provided for travel marketing during future crises.
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