Political communication of the capital placement in NTT Gubernatorial election

This study aims to strategic the role of the success team in political organizations, with a focus on knowing the political communication strategy of Hj. Imas Karlinah.SH from the Golkar Party in winning the 2024 legislative elections, using Newman and Sheet's Strategy Positioning theory, this research explores the most effective political communication strategy for the general public to choose legislative candidates. The method used in this research is the Qualitative Method with a Case Study approach with a multi-sources purposive sampling technique to explore how effective strategies in political communication. The method used in this research utilizes the Delphi Method in data collection by interviewing experts related to the research. Data collection techniques are done through: In-depth interviews, and a literature study. Documentation and observation. In addition, data triangulation techniques were used for validity checks. The results showed that Hj. Imas Karlinah SH's political communication strategy was carried out using Reinforcement and Inducement strategies. This study concludes that strategically incumbent candidates become election winners supported by campaign teams that have power in their regions, political communication strategies and reinforcement inducement strategies are very influential on the general public.

This study aims to describe the dynamics of Muhammadiyah political communication. The research is based on the background that Muhammadiyah is a civil society organization engaged in the socio-religious field in Indonesia and is non-political, but has political power. Muhammadiyah's political communication is studied within the framework of the theory of "social practices" developed by Anthony Giddens, and the theory of Social Reality Construction Analysis by Berger & Luckmann. The research method was carried out qualitatively with a constructive approach. The research data was obtained through official organizational documents and in-depth interviews. The results of the study show that the normativity of Muhammadiyah political communication is rooted in Muhammadiyah ideology which originates from the Al-Qur'an and as-Sunnah, and is transformed into religious understanding, social praxis, and its political communication strategy. Muhammadiyah's political communication strategy is mapped out in three forms of strategy, namely the political communication strategy of faith and good deeds, the strategy of political communication of power structure, and the strategy of national cultural political communication. The three Muhammadiyah political communication strategies work collaboratively so they are referred to as the Collaborative Political Communication Model.

This study examines the political communication strategy of 22-year-old Muhammad Dwiki Ramadhani who was able to win the 2019 election so that he became the youngest member of the Tangerang City DPRD from the millennials. The importance of studying communication strategy as one of the studies of political communication strategies, in addition to enriching the study of science from political communication strategies and can also be used in this case Public Relations and political consultants to apply political communication strategies so that they can win elections with the right political communication strategies. The purpose of this study is to analyze the political communication strategy of the millennial generation so that it becomes one of the concepts offered for the use of political communication strategies. This research uses qualitative research methods with the type of case study research, where researchers in collecting data use in-depth interviews and observation and documentation studies. So that scientific studies of political communication strategies are described in depth. The results showed that Muhammad Dwiki Ramdhani's political communication strategy applied political communication management theory through the stages of segmenting, targeting, and positioning.

The purpose of this research is to find out how the political communication strategy of the PDI-Perjuangan party in DKI Jakarta—approaching the 2024 election. The theory used is Dan O,Hair's communication strategy theory which includes (1) situational knowledge, (2) overcoming goals, (3) communication competence and (4) anxiety management. Qualitative research method with a case study approach. the results of the study show that: (1) on the situational ignorance of the PDI-Perjuangan DKI Jakarta carry out a political communication strategy through approach efforts by placing its cadres in the electoral district according to the background in their respective regions for candidates for the DPR-RI and provincial, district and city DPRD . (2) Judging from the acquisition of the goal, the communication strategy carried out by the PDI-Perjuangan DKI Jakarta aims is to win the Election in DKI Jakarta by obtaining the most votes in the 2024 election. campaign for teamswithe political communication skills and understand thepeople's charactere in their respective electoral districts. (4) Judging from the anxiety management element, the political communication strategy carried out by the PDIP DKI Jakarta party is by equipping cadres and candidates, witnesses and the campaign team with knowledge about elections and applicable regulations. Regarding the 2024 legislative election, the following includes legislative candidates and cadres of prospective leaders in party political schools. Especially to win the battle in the 2024 election. The conclusions in this study indicate that Dan O'Hair's (2009) strategic communication model will be implemented by the Indonesian Democratic Party of Struggle DKI Jakarta. To prepare for the 2024 general election with a political communication strategy which includes four components, namely; situational knowledge, goal capture, communication competence, and anxiety management and the researchers suggest that the PDI-Perjuangan DKI Jakarta implement this political communication strategy consistently in order to win the 2024 election.

The phenomenon of the local Aceh party's victory in the 2024 legislative election demonstrates the success of political communication strategies employed by the elected members of the Aceh Regional House of Representatives. This study aims to analyze the political communication strategies used by local party members in winning the election and how these strategies build closeness with voters in Aceh. The research method is qualitative with a case study approach, involving in-depth interviews, observations, and document analysis related to political campaigns. The results indicate that a combination of interpersonal communication, utilization of social media, and integration of local cultural values are key to the success of the local party’s political communication strategy. This study contributes new insights by highlighting the importance of local wisdom-based political communication and the role of traditional and religious leaders in strengthening political support in a special autonomous region like Aceh. The findings can serve as a reference for developing more effective and contextual political communication strategies in regions with similar characteristics.

The influence of the Prophet Muhammad as the bearer of the Islamic message is known plural. It is also about his prophetic and apostolic. The thing that is rarely discussed is Muhammad's position as a political communicator. In this case Muhammad is certainly an actor in the process of political communication in Medina. History calls the long journey of forming the Medina State under the reign of Muhammad starting from zero to become an area that was calculated at that time. It is not excessive for Muhammad to be called as a political actor in the establishment of Medina as well as political communicator in the government of Medina. In political communication, it is mentioned that political actors can form a public opinion, which then becomes consensus and mutually agreed. Thus, Muhammad has fulfilled that element in his leadership over Medina. In the process of political communication, there are important elements such as political communicators, messages delivered, and targets to the political communication effect that made Muhammad in Medina. The interesting thing for studied is Muhammad's political communication strategy. Where is as a political communicator, Muhammad was able to unite the heterogeneity and pluralism of the community who then agreed and want to be under his leadership in Medina. This paper is a literature study with an analytical descriptive approach as a way of describing and explaining historical facts relating to the role of Muhammad as a political communicator. From the results of the research, it was found that Muhammad had a brilliant political communication strategy. These strategies are: 1) The credibility of political communicators; 2) Create culture together and the elimination of racism as a political message; 3) Medina Charter as a target of political communication; 4) The practice of negotiation in political communication; 5) Selection of appropriate media in political communication. The entire political communication strategy of Muhammad can be seen from the elements of political communication. The author mentions that the Prophet Muhammad as the leader of Medina at that time has a communication strategy that goes far beyond the existing contemporary theory.

Political communication is a crucial matter for political actors and institutions to gauge public sentiment, shape public opinion, and influence the current political landscape; it acts as a bridge between the public and political actors/institutions. Throughout history, politics has continuously evolved based on its target audience and the changing world. Particularly in Turkey, the dynamics of political communication for Generation Z, characterized as a new generation of voters with distinct expectations, goals, and political perspectives, have taken on a different dimension compared to various social groups. Political actors and institutions strive to reach the new generation of voters, engage with their interests, and develop effective communication strategies to gain the support of this voter group that is considered the future of the country. This paper explores a different perspective on political communication, emphasizing transparency and equal opportunities, integrating digital and interactive communication into every issue, and examines how such communication strategies were employed by the İYİ Party in digital platforms. The research was conducted between January and June 2023, incorporating recent elections and campaign data. This study is significant in understanding political communication strategies, observing how these dynamics take shape through technological innovations and the targeted audience, and assessing the impact of this communication style on active political participation. The focus on the İYİ Party, which received 9.96% of the votes in its initial elections, demonstrates its distinct political communication strategy compared to other parties, further highlighting the study's importance. The objective of this research is to showcase the transformation of political communication with new-generation voters in the era of social media and digitalization, using the İYİ Party as a case study. The research employs a qualitative approach in two phases. In the first phase, a literature review collected data on the impact of political communication on voters. In the second phase, the social media accounts of the İYİ Party were analyzed to determine their focal topics and strategies through their posts. Additionally, voter reactions were observed based on the identical posts. This process examined how political communication evolved through trends and posts to connect with new-generation voters on social media. In conclusion, İYİ Party’s political communication strategy focuses more on topics relevant to new-generation voters, such as equal opportunities, diversity, education and technology accessibility, welfare policies, democracy, social justice, and rights. These topics are approached with a digital interaction-centric perspective, making political interaction more interactive. * This study is based on the master's thesis titled "Political Parties and Voter Behavior Dynamics in Turkey: The Case of the İYİ Party," conducted at the Department of Sociology at Ankara Yıldırım Beyazıt University.

Gone are the days when dissemination of mass messages was done only through a few conventional media like Radio, Television and Print. The present time seems to be the Digital Era, where one can find innumerable Below the Line Marketing Tools to reach out to the masses in a more influential manner. Politicians too cannot remain aloof from the present wave of new Communication Strategies. It seems like the dawn of new political communication tools and strategies have emerged as the strongest means of Political Branding. The study examines the various new media tools and strategies employed by the Bhartiya Janta Party(BJP) chiefly by Mr. Narendra Modi for dissemination of political messages during 2014 General Lok Sabha Elections in India and whether they were instrumental behind changing the mindset of the young Indian voters. A survey of Jaipur based voters of the age group of 20–30 was done to collect primary data on their perception about the impact of new political communication strategies being employed by political parties and how far have they been able to influence the voting decision of the masses. Besides Survey Method, the research also makes a Case Study of the different Political Communication Strategies adopted by the BJP in 2014 General Lok Sabha Elections. The findings of the research were highly exploratory in the direction of revealing the fact that young voters mostly followed political parties and candidates on various new media, specially Social Media platforms and they were highly influenced by the advertisements and various two-way exchange of political messages on Social Media rather than on any other media channel.

This study discusses about political communication strategy of Partai Keadilan Sejahtera (PKS) on cadre recruitment system and discucces about the recruitment system in PKS that undertaken in 2009 and 2014 which is used to set the candidates, starting from the stage to stage cadre recruitment. Lasswell communication theory is used to explain how communication strategy undertaken by PKS in South East Sulawesi. Lasswell communication strategy, there are several factor that need to considered namely know the audiene, compose the message, establish a method of delivering message and the role of communicator. Recruitment system theory by Barbara Gaddes gives an overview about how the recruitment and cadre applied by PKS in South East Sulawesi. The methods that used in this study is descriptive qualitative to describe the strategies of political communication that undertaken by PKS on its cadre recruitment system. Data collection by interviews and documentation. Interviewing an expert informant who knows about the whole recruitment process in PKS especially in South East Sulawesi. The study result showed that the forming of political communication strategy PKS in it cadre recruitment system devided into two phases namely the recruitment stage of political communication and political communication cadre stage. Each stage used different strategy to determine the character of the communicator, the message content, the message forwarding technique, selection of media and communication targets. There are no difference between cadre recruitment system of PKS in 2009 and 2014. PKS in South East Sulawesi still adopting partisanship system and meritrocratic system, where the pattern and the recruitment mechanism are opened, cadre mechanism is active stelsel system, centralized organization in determining party cadre method. LPPK is an internal agency to selecting cadre who will be nominated in legislative elections. Keywords : PKS, Political communication, political communication strategy and cadre recruitment system.

In a situation full of political dynamics and tight competition in the General Election, having a mature communication strategy is crucial for every legislative candidate who wants to gain public support effectively. Political communication is one of the most crucial aspects in the legislative election, especially at the local level. At the local level, political communication functions as a bridge between prospective leaders or policy makers and the local community. Although social relations in the village community are running well, in the political realm there are often clashes and conflicts. This study aims to analyze the political communication strategies used by legislative candidates in Tanah Baru Village, Pakisjaya District, Karawang Regency, in the 2024 General Election. The main focus of this study is to understand how legislative candidates formulate and implement their communication strategies in a local context. This study uses qualitative descriptive with a constructivist perspective and a case study approach. The results of the study show that the political communication strategy of legislative candidates in the 2024 Election uses a holistic approach that combines strategies for providing educational scholarships and building rice field irrigation infrastructure. Other political communication strategies are carried out with a personal approach through blusukan campaigns and campaigns on social and conventional media, which effectively obtained the second most votes out of the five other legislative candidates running in one party

Political communication has an important role in shaping the image strategy of potential leaders in the eyes of the public. Appropriate political branding is aimed at increasing electability through forming positive public opinion towards candidates. This research aims to analyze which message designs and political communication channels are most effective in building a strong reputation and image for a potential leader. A literature study was carried out on several references related to political communication strategies in relation to candidate imaging. This research uses a qualitative approach and literature study methodology, namely by looking for various references regarding the image of potential leaders, both from books and scientific journals. Apart from that, political communication strategies that encourage positive differentiation towards political opponents also play an important role in increasing electability. The implications of this research emphasize the importance of coordinating all elements of political communication in order to maximize the effectiveness of a candidate's image. Political communication has an important role in shaping the image strategy of a potential leader in the eyes of the public. Appropriate political branding is aimed at increasing electability through forming positive public opinion towards candidates. This research aims to analyze which message designs and political communication channels are most effective in building a strong reputation and image for a potential leader. A literature study was carried out on several references related to political communication strategies in relation to candidate imaging. This research uses a qualitative approach and literature study methodology, namely by looking for various references regarding the image of potential leaders, both from books and scientific journals. Apart from that, political communication strategies that encourage positive differentiation towards political opponents also play an important role in increasing electability. The implications of this research emphasize the importance of coordinating all elements of political communication in order to maximize the effectiveness of a candidate's image.

There is a lack of research on using TikTok by political parties in Indonesia, particularly regarding its impact on university students' political perceptions and participation as the young voter generation. This study analyses the political communication strategies employed by the Gerindra Party through the TikTok platform and its influence on the political perceptions of students at the Faculty of Dakwah and Communication, State Islamic University of North Sumatra. Employing a qualitative case study approach, the research utilises content analysis of Gerindra's TikTok videos and in-depth interviews with students, applying data triangulation to comprehensively understand digital political communication and its effects. The findings indicate that the Gerindra Party employs diverse political communication strategies on TikTok, including informative, persuasive, entertaining, and responsive content to engage a young audience. Prabowo Subianto, as the principal figure, prominently features in the content, with videos lasting 30-60 seconds being the most effective in increasing engagement, averaging 1.2 million views. Content showcasing informal moments of political figures elicited higher responses than formal content. However, TikTok presents limitations in delivering in-depth political issues, and the study also found low digital literacy among students in verifying information. These findings highlight the effectiveness and challenges of digital political communication via TikTok. The study concludes that it is essential to integrate digital citizenship education in higher education institutions to enable students to analyse political content critically, and political parties should develop effective multi-platform communication strategies

The Palestine Liberation Organization has been extensively studied and researched in a variety of disciplines and perspectives. However, little attention has been paid to its media and/or political communication strategies that went hand in hand with its political evolution and aims from 1969 to 1982, a period marked by flux and political uncertainty as well intensive PLO state-building processes. This paper seeks to partially fill the gap by addressing political communication not only as a fundamental political practice and strategy but also as an arena in which political elites compete to achieve media legitimacy and ensure support for their objectives and ideologies. Drawing on archival research of the PLO mass media platforms during the period under review, primary sources and interviews with former PLO media personnel, the paper begins with an overview of the PLO’s investment in mass media institutions and other cultural genres before discussing its political communication strategy and its aims in the period from 1969 to 1982. The paper then addresses how the late PLO chairman Yasser Arafat actively competed in the political communication arena to achieve media legitimacy and secure public consent for the PLO’s ideologies and aims. In doing so, the paper does not suggest Arafat achieved total domination of the political communication space nor that other guerrilla leaders, Arab and other actors did not compete in this arena. Rather, the approach emphasizes the relationship between political agency and structure during moments of flux and change, thus complementing dominant approaches in political communication research that focus on framing and discourse.

The phenomenon of influencers in political communication has undergone development in the digital era. The use of influencers as a medium to convey political messages not only changes the paradigm of traditional communication but also creates new dynamics in the interaction between the public and political figures. The involvement of influencers in political campaigns shows great potential in influencing public opinion. This research aims to examine the role of influencers in political communication, particularly in the context of their influence on public opinion and the challenges faced in collaboration between influencers and public figures or politicians. The main focus is to understand how influencers influence political decisions and the implications of using influencers in political communication strategies. This study uses qualitative methods with a case study approach. The results show that influencers play a crucial role in shaping political narratives and influencing public opinion. Their influence is particularly evident in raising awareness of political issues and mobilizing young voters. However, the study also reveals significant challenges, including credibility issues and potential information bias that can affect public trust in the political process. The study concludes that while using influencers in political communication offers new opportunities for public engagement, it also requires a careful approach to managing the associated risks and challenges. Political parties and candidates need to choose influencers who have a wide reach and high credibility and integrity to maintain public trust and enhance the effectiveness of political communication.

This study examines the political communication strategies of West Sulawesi Provincial DPRD members in absorbing people's aspirations during recess activities, using the Contingency Theory framework. This theory emphasizes that the effectiveness of an organization depends on the leader's ability to adapt strategies to specific conditions. With a qualitative descriptive method, this study explores communication strategies applied in diverse social and cultural contexts. Introduction: Political communication has an essential role in forming an accountable, participatory, and responsive government to public needs. The DPRD, as a legislative institution, functions as a representative of the people in fighting for their aspirations through policymaking. In this context, political communication not only functions as a means of disseminating information, but also as a medium of interaction that allows public participation in the democratic process and policy decision-making. Contingency Theory provides a relevant conceptual framework for understanding the success of political communication strategies Objectives: The purpose of this study is in accordance with the formulation of the problem that has been stated previously, namely Knowing How the Political Communication Strategy of Members of the West Sulawesi Provincial DPRD in absorbing Community Aspirations. Knowing how to solve the obstacles encountered by Members of the West Sulawesi Provincial Parliament in absorbing Community Aspirations. Methods: This research uses a qualitative descriptive method, which is an approach that aims to describe systematically, factually, and accurately the facts and characteristics of the population or research subject. The qualitative descriptive method was chosen to study social phenomena in depth with a focus on answering research questions such as who, what, where, and how an event or experience occurred. Thus, this approach allows researchers to analyze phenomena in detail and find patterns that arise from the observed events. Results: The political communication strategy applied by the Members of the West Sulawesi Provincial Parliament in absorbing the aspirations of the community during recess activities is based on the principle of Contingency Theory. (Suntara & Hijran, 2023) according to this theory, the successful management of an organization depends on the leader's ability to analyze and adjust strategies based on the specific situation at hand. In the context of political communication, this theory teaches that there is no one strategy that is suitable for all situations. Members of the West Sulawesi DPRD must consider several main factors when conducting a recess, including the social and cultural context of the community, relevant issues, and the level of community education Conclusions: The conclusion of this study shows that the political communication strategy implemented by members of the West Sulawesi Provincial Parliament during recess activities is based on the principles of Contingency Theory. According to this theory, the effectiveness of leadership and the success of an organization depend heavily on the leader's ability to adapt strategies to the specific conditions faced. Members of the West Sulawesi DPRD managed to adapt their approach by taking into account factors such as socio-cultural context, relevant local issues, as well as the level of education of the local community.