Abstract

The processes of sustainable consumption that are related to its humanization and the formation of a responsible society are a response to overconsumption of goods and services, which is not determined by actual human needs, and does not consider social and ecological costs. The aim of the paper is to present the scope of modernization of consumption in Poland in the context of the culture of responsibility. The paper is based on literature studies and the results of an empirical study of quantitative character, which was performed in 2021 on a nationwide representative sample of 1020 people. Considering the results of the conducted research procedure, managerial implications should be indicated. They are related in particular to the need to shape in Poland a culture of consumption based to a greater extent on sustainable development and stimulating genuine consumer commitment to environmental protection. This requires a mental shift and the development of the culture of responsibility.

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