Abstract
Alcohol consumption is responsible for 3.3 million deaths globally or nearly 6% of all deaths. Alcohol use contributes to both communicable and noncommunicable diseases, as well as violence and injuries. The purpose of this review is to discuss, in the context of the expansion of transnational alcohol corporations and harms associated with alcohol use, policy options for regulating exposure to alcohol marketing. We first provide an overview of the public health problem of harmful alcohol consumption and describe the association between exposure to alcohol marketing and alcohol consumption. We then discuss the growth and concentration of global alcohol corporations and their marketing practices in low- and middle-income countries, as well as in higher-income societies. We review the use and effectiveness of various approaches for regulating alcohol marketing in various countries before discussing challenges and opportunities to protect public health.
Highlights
In 2012, alcohol consumption was responsible for 3.3 million deaths globally, or nearly 6% of all deaths, and 5.1% of disability-adjusted life years [126]
The preponderance of evidence on the relationship between exposure to alcohol marketing and alcohol use focuses on young people under the legal drinking age, which varies across countries but typically ranges from ages 18 to 21 years [126]
A study of persons aged 15–26 years in the United States found that young people consumed 1% more alcohol for each additional ad seen per month and 3% more alcohol with each additional dollar spent per capita on alcohol advertising in their media market [106]
Summary
Policy Approaches for Regulating Alcohol Marketing in a Global Context: A Public Health Perspective. See credit lines of images or other third-party material in this article for license information.
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