Abstract
A tourist friendly destination is a concept that gives satisfaction to tourists through contact and the maximum utilization dimensions of space, activities, and products; without any interruptions or problems. Accordingly, this study aims to describe the tourism policy and strategies in national and state contexts, to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that some aspects need to be emphasized and have similarities in each of policies and strategies at the national and state level. This shows that policies made at national level could be followed at state level, so that each line of tourism development planning should be as planned. However, there is currently no planning policy at a national level, only at a state level. This shows that the policy at state level will continue with added value, made from reforms in accordance with the current situation and the existing physical characteristics, not run away with the principle of a planned policy at national level. Accordingly, in Kuala Lumpur, no problems or obstacles exist to planned, managed and developed, through the concept of being a Tourist Friendly City, where it is in line with the requirements of tourism development policies and strategies of national and state levels.
Highlights
Tourism is one of the largest and most important industries today
Based on these policies and strategies, tourism development at national and state levels has been stated, and it can be concluded that the development of tourism in Kuala Lumpur is more based on the concept of urban tourism resources to be developed into a tourist destination, and being able to attract more areas of tourists; especially from international and domestic tourists, but not limited to the current market areas i.e., students and researchers
There is no planning policy at national level, just at state. This shows that policy at state level will continue to add value and make reforms in accordance with the current situation and physical characteristics; but, it will not run with the original principles, as planned at the national level
Summary
Tourism is one of the largest and most important industries today It developed after the decline of manufacturing and several other industries, which were previously monopolized by the world's economic and social system (Iversen & Wren, 1998; Mc Intosh, Goeldner & Ritchie, 2000; Mohamed, 2005). The introduction of a tourist friendly destination concept is seen as being capable of promoting tourism destinations to tourists as a customer-oriented concept (Anuar et al, 2012b). This concept is needed to ensure supply in the tourism industry and to consistently meet the demands of tourists. The Kuala Lumpur Tourism Policy, Tourism Development Strategy of Kuala Lumpur, Kuala Lumpur Structure Plan www.ccsenet.org/ass
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