Abstract

Why do some policies adopted by a wide margin fail to be implemented? Highlighting the role of policy entrepreneurial strategies within the Multiple Streams Approach (MSA), we examine the implementation of Greek higher education reform in 2011 to argue that when policies adversely affect the status quo, successful entrepreneurial strategies of issue‐linkage and framing, side payments, and institutional rule manipulation are more likely to lead to implementation failure under conditions of crisis, centralized monopoly, and inconsistent political communication. The findings clarify MSA by specifying the conditions that increase the coupling strategies’ chances of success or failure and illuminate the role ambiguity and conflict play in policy reform and implementation.

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