Point of Sale:

Abstract

The application of electronic data processing at point of sale has been one of the most impact‐full events on the retail scene in the western world. Many retailers are still anxiously assessing the likely benefits — both soft and hard — while at the same time calculating the costs. Meanwhile they are watching with interest the progress of retail companies in America who, after initial setbacks and long delays, now seem to be experiencing positive advantages in POS developments. How much help have retailers had from the suppliers of POS equipment in guiding them through this dilemma? Not very much, asserts Gil Jones in this exclusive RDM feature. In particular he suggests that suppliers have not been sufficiently aware of the differing needs of retailers, and that there has been too little willingness to co‐operate with retailers in the development of systems on a co‐operative basis. But this feature is not to be taken simply as criticism; it is intended as constructive comment and even as a guide for suppliers in their future strategy. As Gil Jones writes — “The challenge … is immense, but the rewards are great.”