Plant-based Food Supply Chains: Recognising Market Opportunities and Industry Challenges of Pea Protein

Abstract

Plant-based protein food products are considered healthier, more nutritious, and substantially ‘greener’ than meat-based dietary offerings. For reasons such as these plant protein sources including peas/legumes, soy and algae are experiencing unprecedented market popularity. Amidst the multitude of alternative protein-based foods on offer, peas are the most promising plant-protein source as they contain all the essential amino acids and have a well-balanced nutritional profile in terms of fat and fibre. However, understanding the extent of the market feasibility of the respective pea protein supply chains (SCs), based on practical expertise, is of utmost importance for policymakers and industrialists alike to evaluate the growth potential of peas as a protein source. To this end, a survey was conducted among pea SC stakeholders to create an understanding of the level of market feasibility of pea protein-based products. A SWOT analysis consolidated the different views and resulted in the identification of specific strengths, weaknesses, opportunities, and threats within the industry. By focusing on understanding the challenges and prospects within pea-protein product SCs, this research provides a springboard for further research investigations into related plant protein-based products. The resulting blueprint of recommended initiatives can help inform the further development of pea protein SCs.