Abstract
Color is one of the most essential and important sensations of life. In nature, pigments and natural colors are abundant in plants, microorganisms and animals. Colors have been a part of food and impart a significant quality for food choice and eating desires. Natural colors contribute to the most important attributes of food and tend to give potential health benefits. The synthetic colors have been introduced to meet the requirements of food industries. Due to the undesirable shelf-stability and sensitivity of natural food colors, synthetic colors are in demand. Excessive usage of synthetic food colors has shown health effects, hence people prefer natural colors. Amongst the natural colors, plant based pigments have a wide range of medicinal benefits.
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