Philanthropic Actions Via Facebook During Covid-19 Pandemic: A Study of Digital Ethnography

Abstract

Philanthropic movements to help society affected by Covid-19 has emerged massively nowadays. One of the movements is done by Dimas Jayasrana and friends in Lumbung Pangan via social media. They give help by donating leftovers, such as a handful of onions, vegetables leftovers from the fridge, sauce from fast food restaurants, salt, spices, and seasoning collected and given to the needy. The purpose of this research is to know how social media is used to increase people's awareness to participate in philanthropic actions. With the qualitative approach and digital ethnography method in the Facebook account of Lumbung Pangan founding father. The result of this research shows that interpersonal communication and friendship links in social media have played a role in delivering information and moving people to participate in philanthropies. The social movements in Lumbung Pangan have been continuing until today. Hence, the society in Jakarta such as senior citizens and the poor are greatly helped getting supplies for free. All walks of life, relatives and unknown people participate actively to give donation. As the result, Lumbung Pangan has developed corporation with farmers from Cianjur, called Rukun Sayur Makmur. They directly connect the produce to the buyers without broker.