Persuasive Communication in Morning Dialogues Performed by Hospital Health Promotion Officers with Degenerative Diseases Prevention Knowledge (The Case Study at the Patient Checkup in Sultan Agung Islamic Hospital)

Abstract

Persuasive communication, performed by the Health Promotion Officers of Sultan Agung Islamic Hospital Semarang in morning dialogues, aims to change or influence one's beliefs, behavior, and knowledge; therefore, he or she acts according to the communicator's hopes. The morning dialogue materials; furthermore, are about degenerative diseases prevention. This research's purpose is to describe how persuasive communication in morning dialogues performed by the hospital health promotion officers can support changes in patients’ knowledge of degenerative diseases prevention. This research is a descriptive-analytical research with cross sectional study design. The research samples, collected from random sampling, were 96 patients conducting checkup after hospitalized in Sultan Agung Islamic Hospital. The Chi-Square test with alpha 0.05 was employed, and the result showed variables correlated to the knowledge of degenerative diseases prevention such as sex (P=0.005), education (P=0.025), credibility of the hospitals health promotion officers (0.018), message packaging in persuasive communication (0.022), time spent for listening morning dialogues (P=0.025), and choosing morning time to conduct dialogues (0.018). Meanwhile, the uncorrelated variables are age (P=0.629) and occupation (0.778). The persuasive communication helps the hospital health promotion officers to educate patients who conduct checkup to have healthy life knowledge.