Abstract

Sustainability has emerged as a paramount global concern in the 21st century, and the United Nations Sustainable Development Goals (SDGs) stand at the forefront of the efforts to address it. This study delves into the profound implications of these SDGs for sustainable projects carried out by organisations. Sustainable projects are those that align with the principles and objectives outlined in the SDGs, thereby contributing to a more inclusive and environmentally responsible future. By attempting to achieve these goals, sustainable projects not only mitigate environmental degradation but also foster economic development and social progress. This study explores the critical link between sustainable projects of organisations and the SDGs, whether the projects have contradictory impacts or just the opposite, they can also strengthen each other. The hypothetical assumption is that there is tension between the goals and actions of contradictory and synergistic movements. The transformative power of sustainable projects is underscored through real-world examples and case studies, showcasing how they can address complex, interconnected challenges. The literature review lends support to the hypothesis that in some cases certain sustainable goals might confront each other. A pilot study methodology employing impact measurement is used to prove the hypotheses about how the goals support and contribute to or affect each other’s results. The results underscore the essential role of sustainable projects. The conclusion also highlights the critical need for research and project development that can effectively navigate the tension between contradictory and synergistic goals within the SDG.

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