Perspectiva del consumidor hacia la Feria del Agricultor de San Ramón de Alajuela

Abstract

The present research was carried out at the Farmer’s Market of San Ramon de Alajuela Costa Rica, administered by the Cantonal Agricultural Center in the last two months of 2015 and throughout the year 2016, where approximately 5,000 people from differentgeographic origins of Costa Rica and other neighboring countries visit the Farmer´s Market and share cultural, economic and social activities. This agricultural marketing facility was evaluated through a survey of 322 users to know their current status. Among the main results was that the general rating of the Feria del Agricultor de San Ramon by consumers, was good to very good, took into account important points such as schedules, the treatment of the producer towards people, the availability and diversity of agricultural products, the space of the fairground and the sections, as well as the order and cleanliness. With this research, it was intended to make a diagnosis to know the consumers’ perception of the FASR and make some recommendations to improve this commercialization space.