Personalized ranking for video games based on online reviews: An S-Kano-TOPSIS method integrating requirement categories and public opinion

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Personalized ranking for video games based on online reviews: An S-Kano-TOPSIS method integrating requirement categories and public opinion

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Customer reviews provide helpful information such as usage experiences or critiques; these are critical information resource for future customers. Since the amount of online review is getting bigger, people need a way to find the most helpful ones automatically. Previous studies addressed on the prediction of the percentage of the helpfulness voting results based on a regression model or classified them into a helpful or unhelpful classes. However, the voting result of an online review is not a constant over time, and we also find that there are many reviews getting zero vote. Therefore, we collect the voting results of the same online customer reviews over time, and observe the change of votes to find a better learning target. We collected a dataset with online reviews in five different product categories (“Apple”, “Video Game”, “Clothing, Shoes & Jewelry”, “Sports & Outdoors”, and “Prime Video”) from Amazon.com with the voting result on the helpfulness of the reviews, and monitor the helpfulness voting for six weeks. Experiments are conducted on the dataset to get a reasonable classification on the zero and non-zero vote reviews. We construct a classification system that can classify the online reviews via the deep learning model BERT. The results show that the classifier can get good result on the helpfulness prediction. We also test the classifier on cross-domain prediction and get promising results.

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Internet review sites allow consumers to write detailed reviews of products potentially containing information related to user experience (UX) and usability. Using 5198 sentences from 3492 online reviews of software and video games, we investigate the content of online reviews with the aims of (i) charting the distribution of information in reviews among different dimensions of usability and UX, and (ii) extracting an associated vocabulary for each dimension using techniques from natural language processing and machine learning. We (a) find that 13%-49% of sentences in our online reviews pool contain usability or UX information; (b) chart the distribution of four sets of dimensions of usability and UX across reviews from two product categories; (c) extract a catalogue of important word stems for a number of dimensions. Our results suggest that a greater understanding of users' preoccupation with different dimensions of usability and UX may be inferred from the large volume of self-reported experiences online, and that research focused on identifying pertinent dimensions of usability and UX may benefit further from empirical studies of user-generated experience reports.

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Online reviews regarding different products or services have become the main source to determine public opinions. Consequently, manufacturers and sellers are extremely concerned with customer reviews as these have a direct impact on their businesses. Unfortunately, to gain profits or fame, spam reviews are written to promote or demote targeted products or services. This practice is known as review spamming. In recent years, the spam review detection problem has gained much attention from communities and researchers, but still there is a need to perform experiments on real-world large-scale review datasets. This can help to analyze the impact of widespread opinion spam in online reviews. In this work, two different spam review detection methods have been proposed: (1) Spam Review Detection using Behavioral Method (SRD-BM) utilizes thirteen different spammer's behavioral features to calculate the review spam score which is then used to identify spammers and spam reviews, and (2) Spam Review Detection using Linguistic Method (SRD-LM) works on the content of the reviews and utilizes transformation, feature selection and classification to identify the spam reviews. Experimental evaluations are conducted on a real-world Amazon review dataset which analyze 26.7 million reviews and 15.4 million reviewers. The evaluations show that both proposed models have significantly improved the detection process of spam reviews. Specifically, SRD-BM achieved 93.1% accuracy whereas SRD-LM achieved 88.5% accuracy in spam review detection. Comparatively, SRD-BM achieved better accuracy because it works on utilizing rich set of spammers behavioral features of review dataset which provides in-depth analysis of spammer behaviour. Moreover, both proposed models outperformed existing approaches when compared in terms of accurate identification of spam reviews. To the best of our knowledge, this is the first study of its kind which uses large-scale review dataset to analyze different spammers' behavioral features and linguistic method utilizing different available classifiers.

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Detecting sentiment in online reviews is a key task, and effective analysis of sentiment in online reviews is the foundation of applications such as user preference modeling, consumer behavior monitoring, and public opinion analysis. In previous studies, the sentiment analysis task mainly relied on text content and ignored the effective modeling of visual information in comments. This paper proposes a neural network SFNN based on semantic feature fusion. The model first uses convolutional neural networks and attention mechanism to obtain the effective emotional feature expressions of the image, and then maps the emotional feature expressions to the semantic feature level. Then, the semantic features of the visual modal is combined with the semantic features of the text modal, and finally the emotional polarity of the comment is effectively analyzed by combining the emotional features of the physical level of the image. Feature fusion based on semantic level can reduce the difference of heterogeneous data. Experimental results show that our model could achieve better performance than the existing methods in the benchmark dataset.

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