Perceptual and Cognitive Foundations of Information Visualization.

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Information visualization is central to how humans communicate. Designers produce visualizations to represent information about the world, and observers construct interpretations based on the visual input as well as their heuristics, biases, prior knowledge, and beliefs. Several layers of processing go into the design and interpretation of visualizations. This review focuses on processes that observers use for interpretation: perceiving visual features and their interrelations, mapping those visual features onto the concepts they represent, and comprehending information about the world based on observations from visualizations. Observers are more effective at interpreting visualizations when the design is well-aligned with the way their perceptual and cognitive systems naturally construct interpretations. By understanding how these systems work, it is possible to design visualizations that play to their strengths and thereby facilitate visual communication.

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Information visualization has practical value – it is a means to gain insights, reveal patterns, shape decision-making and provoke a reaction from the reader. However, current evaluation methods are conceived in terms of the transmission of information, rather than use of visualization in practice. This has resulted in a divergence between the factors known to be important in practice (such as engagement and the reader's visual literacy), and the factors considered in the formulation of visualization design guidance. Even for the relatively simple case of static visualization, a new theoretical contribution is needed to describe the interaction between visualization design choices and the reader's prior knowledge.In this research, a semiotics approach was used to extend the theory of visualization semantics, with the aim of developing an understanding of the context-specific meaning of visual features. The term semantic scaffolding is used in this thesis to describe the capacity for features in a visualization take on additional meaning when read in a specific context.The first part of the thesis concerns the use of visual conventions and figurative images (e.g. illustrations) to convey meaning in information visualization. Content analysis of visualization exemplars examined whether the reader's prior knowledge is anticipated in information visualization practice. The analysis investigated the prevalence of visual conventions and figurative images in data visualizations and infographics. The content analysis showed that figurative elements and conventions are commonly used in exemplars of visualization practice. Visual conventions anticipate the readersʹ familiarity with the prior meaning of visual features. Figurative images convey descriptive information by anticipating the reader's knowledge of and ability to recognise the visual forms of objects.Both figurative images and visual conventions are currently undervalued within the information visualization research community, because the way they contribute to meaning does not fit information transmission conceptualizations of visualization. By extending concepts from geospatial visualization, this research constructed a critical vocabulary for the descriptive information conveyed by figurative images. The critical vocabulary for figurative images articulates the increased expressive capabilities of information visualization layouts which use both figurative and abstract representation ('hybrid' information visualizations).For the second part of the thesis, a new conceptual model was developed through the synthesis of existing models and experiments on visualization construction and interpretation. The new conceptual model developed in this project – called the semantic scaffolding model – assigns a specific role to the reader’s prior knowledge in creating practical value. It is premised on the co-construction of meaning through visual encoding and the reader's context-specific knowledge (semantic scaffolding). Motifs, or intermediate level visual features (groups of marks or mark attributes encoding multiple data values), are a key component of the semantic scaffolding model. Motifs are created indirectly through the transformation of data into a visual form, but can be perceived as unitary visual forms with a coherent, context-specific meaning. Both intermediate level motifs and information-rich figurative images are visual features which can have practical meaning for the reader beyond the meaning encoded by the data-to-visual transformation.The semantic scaffolding model and associated research is important in providing a technical language and set of concepts which can shape future research in the field of information visualization. To prevent a widening rift between information visualization research and practice, the design of experiments, evaluation measures and heuristics needs to shift away from the current focus on the encoded meaning of individual visual values. Instead, research needs to be designed around visual features and their practical meaning for the reader.

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  • May 1, 2015
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  • Xiuyuan Zhang + 2 more

Semantic classification of urban scenes aims to classify scenes composed of many different types of objects into predefined semantic classes. To learn the association between urban scenes and semantic classes, five tasks are needed: 1) segmenting the image into scenes; 2) establishing semantic classes of scenes; 3) extracting and transforming features; 4) measuring the intrascenes feature similarity; and 5) labeling each scene by a semantic classification method. Despite many efforts on these tasks, most existing works consider only visual features with inconsistent similarity measurement, while ignore semantic features inside scenes and the interactions between scenes, leading to poor classification results for high heterogeneous scenes. To solve these problems, this study combines intrascene feature similarity and interscene semantic dependency to form a two-step classification approach. For the first step, visual and semantic features are first optimized to be invariant to affine transformation, and then are employed in K-Nearest Neighbor to initially classify scenes. For the second step, multinomial distribution is presented to model both the spatial and semantic dependency between scenes, and then used to improve the initial classification results. The implementations conducted in two study areas indicate that the proposed approach produces better results for heterogeneous scenes than visual interpretation, as it can discover and model the hidden information between scenes which is often ignored by existing methods. In addition, compared with the initial classification, the optimized step improves accuracies by 3.6% and 5% in the two study areas, respectively.

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The progress of science and technology and the rapid development of the Internet have made the visual communication design full of unprecedented yearning and passion for the new scientific and technological civilization. This research mainly discusses the visual communication design under 5G technology. For the fifth generation mobile communication technology (5G), its brand new network architecture design can provide 10 to 20 times higher peak rate, millisecond-level network transmission delay, and 100 billion device-level network connectivity than 4G. It will open up a new era of extensive interconnection of all things and deep human-computer interaction for human society. This paper starts with the relationship between visual communication and various media, so as to prove that the development of mobile media will be inevitable, especially in environment, the visual expression and the innovation in design style. In order to reflect the inner will of the audience in the environment of rapid development of information, this article. It analyzes the changes brought by the development of mobile media to the visual communication design at this stage, predicts the development trend of visual communication, and tries to point out that the development of 5G communication technology is bringing a new round of revolution to the design industry. As a design researcher, it should pay attention to the impact of technological changes on the design field. By exploring suitable design methods, the application of visual communication in mobile media under 5G technology conditions can be better realized. Starting from the background of the evolution and development of media, this paper analyzes the reasons for the rise of 5G technology, as well as the characteristics of 5G technology and its advantages in communication. At the same time, it deeply analyzes the connotation and involved fields of visual communication design and expounds the promotion and influence of the reform of media technology. It focuses on analyzing the development level of 5G technology and the new thinking brought by visual communication design. The article also puts forward the origin of the research. 58.1% of the evaluators were satisfied with the impact of 5G technology on visual communication. Visual design, interaction design, and usability design are all indispensable factors in interface design. When designing, they are not designed in isolation from each other but interact with each other. When carrying out any one of the designs, the design influence of the other two should be combined, and the changes of each one should affect the design of the other two. For example, interaction design and usability issues must be considered when determining the visual presentation of an interface. It can be seen that the design process of the interface is a comprehensive design process. This research helps to advance the development of visual communication design in the future.

  • Book Chapter
  • Cite Count Icon 5
  • 10.1007/978-3-662-53305-5_21
An Age-Differentiated Perspective on Visualizations of Personal Health Data
  • Dec 14, 2016
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The digitalization of medical human-machine system equips data with an essential role during processes supported by digital information systems. Here, data and information visualizations are able to reduce complexity only if influencing variables on human understanding, insight, and decision-making can be controlled, quantified and ergonomically designed. Present chapter provides an review on previous work in computer sciences, engineering, psychology and medicine in order to descriptively summarize human aspects which are relevant for the design of data and information visualizations in healthcare settings. The second part of this chapter builds upon the outcome of this review by working out current challenges of information and data visualization for consumer healthcare systems and introducing three studies which serves to tackle those challenges.

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In the modern environment, visual communication design has become a comprehensive subject that combines technology and art. The development of various technologies has promoted the emergence of new design art forms, and at the same time, it has also promoted the change of design concepts and thinking modes. Visual representation, as a representation practice to express the meaning of information in the form of visual symbols, is a method and means to realize information visualization. Based on visual interface design, this article takes interactivity and user experience as innovation points and digs into the design process of interactive information visualization to achieve the purpose of information transmission. By analyzing the cognitive tasks of users in each stage of visual thinking activities in visual terminals, this article proposes to optimize the interactive design of visual communication from the key points of attention, consciousness, and memory. In order to verify the feasibility of the interactive mode of visual communication based on information visualization theory, this article has carried out several comparative experiments with different models. Experimental results show that this algorithm has a faster convergence speed and a greater generalization ability, the accuracy of the algorithm reaches 96.03%, and the highest evaluation of user satisfaction is 95.93%. The interactive mode of visual communication in this article can provide means and reference value for the development direction of visual communication design.

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