Abstract

ABSTRACT Purpose Universities recognize graduates as co-creators of academic service value, enhancing university-graduate relations. This study aims to analyze graduates’ perceptions of quality, experience, value, and loyalty; and to validate a model of perceived value and university loyalty among Zootechnical Engineering graduates of Argentine Universities. An analysis is conducted of how perceived experience, course quality, and educational experience influence loyalty. Design/Methodology/Approach The research involved a survey of 298 graduates of Zootechnical Engineering degrees of six Argentine universities. Hipothesized relations were tested with Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings The findings indicated that the perceived quality of Zootechnical Engineering courses significantly impacted the perceived value of education, which enhanced graduate loyalty towards the university. Graduates’ experiences, including academic and professional preparation, contributed to their perceptions of value. The results showed that quality and value were significant determinants of loyalty through correlational, rather than deterministic relationships. Practical Implications Our results offer insight into how University administrators can improve educational strategies and foster deeper graduate relationships, by enhancing perceived value and experiences. This can contribute to stronger alumni networks and encourage ongoing engagement with graduates. Theoretical Implications The model of perceived value and loyalty, which contributes to the literature on the co-creation of value in Higher Education, was empirically validated in a specific territorial and disciplinary context. Originality/Value This study of Zootechnical Engineering graduates’ perceptions of their course and their university in South America, an under-researched area, offers a globally applicable framework for understanding how academic and experiential factors influence alumni relations.

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