Abstract
The field of accounting is no exception to the rule in terms of female evolution and with regard to its historical characteristics: the insertion of women in the labor market. It is worth noting, however, that gender inequality still exists, as women, in addition to receiving lower wages than men, still have their capacity tested within organizations, either due to the risk of pregnancy and/or a greater sense of responsibility within the home. The present study aims to identify the challenges faced in the accounting area by women in the city of Sousa-PB. To this end, a questionnaire was made on Google Forms and made available to respondents through a link sent by email and WhatsApp to undergraduate students at the Federal University of Campina Grande, Campus Sousa, of the Accounting Sciences course, as well as for women accountants registered with the CRC, in that municipality. The main results of the research denote the entrepreneurial characteristics present in the welcomed public, which found that the majority of this public, in its entirety female, has a potential entrepreneurial profile, in addition to concluding that women have total prominence as an agent of transformation of society.
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