Abstract
Realistic media service, as one of new leading application services, provides converged multimedia contents with presence and immersion via Internet. With the development of information and communication technology, most customers are interested in acceptance and use of realistic media service. This paper examines the influence of perceived reliability and technology acceptance on usage intention of realistic media service. A research model is suggested by integrating the original technology acceptance model and perceived reliability, which is recognized as an important factor to measure user perception for online realistic media service. The results of data analysis showed that perceived ease of use, perceived reliability, and perceived usefulness influence positively on usage intention of realistic media service. This study provides an insight to complement the prior studies with empirical evidence.
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