Abstract
This study explores the factors that moderate first-person perception of socially desirable messages and the behavioral consequences of the perceived self-other perceptual disparity. A total of 255 participants watched An Inconvenient Truth and completed a survey thereafter. The participants acknowledged themselves to be more receptive to the film than others and acted on this perceived difference by supporting the distribution of the film. The message desirability, perceived message quality and sensation value, sensation-seeking tendency, and issue knowledge not only affected assessments of the perceived effect on the self and others differently but also increased the willingness to take action and stop global warming.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
