Perceived convenience and technology acceptance of mobile applications of the pre-service teachers in learning English
This research delves into how perceived convenience influences technology acceptance in English mobile learning applications among pre-service teachers majoring in English at a state university in the Philippines. Using an extended Technology Acceptance Model, the study utilized a survey to gauge opinions on mobile learning applications, considering factors like convenience and adoption. The results, analyzed using PLS-SEM software, highlight a strong link between perceived convenience and technology acceptance among pre-service teachers majoring in English. Demographic analysis underscores the need for personalized strategies based on age, gender, and academic levels. Overall, respondents show enthusiasm for mobile learning’s adaptability in learning English. Their unanimous agreement on convenience solidifies its status as a flexible and favored approach. The positive attitudes towards ease of use and usefulness emphasize the importance of English mobile learning systems. The study’s implications advocate tailored approaches for educators and policymakers, emphasizing user-friendly systems and paving the way for mobile learning apps to enhance English proficiency.
- Research Article
5
- 10.3390/vehicles6030072
- Aug 30, 2024
- Vehicles
Recently, with climate deterioration and environmental pollution, consumers are becoming more and more aware of the use of sustainable energy. In particular, the demand for electric vehicles that use sustainable energy is also increasing. In addition, due to the simple driving principle of pure electric vehicles, many electric vehicles developed by electronics companies are continuously being launched. Electric vehicles not only use renewable energy to protect the environment but also save on various usage expenses, so they are expected to become the main products in the mobile travel equipment market in the future. This study aims to explore the impact of product design dimensions on electric vehicle (EV) purchase intentions, provide a theoretical basis for companies’ differentiation strategies, and reflect the impact of product design on purchase intention. This study uses Davis’s TAM combined with environmental awareness (EA) for analysis; an online survey was conducted on Chinese (n = 468) and Korean (n = 409) consumers, both male and female, aged 20–60 years and above. We found that, for Chinese consumers, the aesthetic and symbolic dimensions do not affect perceived usefulness and perceived ease of use, but they do affect environmental awareness, while the functional dimension affects not only perceived ease of use and usefulness but also environmental awareness. For Korean consumers, the aesthetic, functional, and symbolic dimensions all affect perceived ease of use and environmental awareness, but perceived usefulness is only affected by aesthetics and environmental awareness. Through simulation analysis, the results show that perceived ease of use, usefulness, and environmental awareness all directly affect purchase intentions. Perceived ease of use and environmental awareness are particularly important for Chinese consumers, while Korean consumers pay more attention to the test drive experience and environmental awareness. The results show that electric vehicle manufacturers should develop new technologies for the Chinese market to attract consumers, while in the Korean market, they should improve perceived usefulness through test drives and pay attention to environmental awareness. Specific statistical data show that both Chinese and Korean consumers assign importance to the impact of environmental awareness on purchase intention, proving the importance of environmental awareness. The results of this study will be of great reference value to electric vehicle manufacturers, policymakers, and consumer behavior researchers, helping them to better understand the role of product design in improving the market acceptance of electric vehicles.
- Research Article
8
- 10.29049/rjcc.2020.28.4.409
- Aug 30, 2020
- The Research Journal of the Costume Culture
Building on Technology Readiness and Acceptance Model(TRAM), the study aimed to examine how technology readiness affects consumers’ perceptions of ease of use, usefulness, and risk, which in turn predict their intention to use retail service robots. Specifically, the study proposed that technology readiness motivators (optimism and innovativeness) would influence perceived ease of use and usefulness, while technology readiness inhibitors (discomfort and insecurity) would affect perceived risk. The study further examined if the perception factors (ease of use, usefulness, and risk) contribute to intention to use retail service robots. A survey method was used with data collected from Korean consumers. The final sample size was 418. The data was analyzed using structural equation modeling. Findings of the study revealed that technology readiness motivators positively affected perceived ease of use and usefulness while innovativeness had no impact on usefulness. All the inhibitors increased perceived risk. Lastly, as hypothesized, perceptions of ease of use, usefulness, and risk predicted intention to use retail service robots. This study extended the retail technology literature by applying and validating TRAM to the context of consumer acceptance of retail service robots. The study further helped marketers and retailers by highlighting the importance of technology readiness in improving consumer perceptions and responses towards retail service robots.
- Research Article
1
- 10.28945/5045
- Jan 1, 2022
- Interdisciplinary Journal of Information, Knowledge, and Management
Aim/Purpose: This study investigated a model of mobile esports acceptance among urban citizens based on an extended Technology Acceptance Model (TAM). Background: Currently, esports are increasingly popular and in demand by the public. Supported by the widespread development of mobile devices, it has become an interactive market trend to play games in a new model, mobile esports. Methodology: This study collected data from 400 respondents and analyzed it using partial least squares-structural equation modeling (PLS-SEM). Contribution: This study addresses two research gaps. The first gap is limited esports information systems studies, particularly in mobile esports acceptance studies. The second gap is limited exploration of external variables in online gaming acceptance studies. Thus, this study proposed a TAM extended model by integrating the TAM native variables with other external variables such as visual appeal, enjoyment, social interaction, and competition to explore mobile esports acceptance by urban citizens. Findings: Nine hypotheses were accepted, and four were rejected. The visual appeal did not affect the acceptance. Meanwhile, social interaction and enjoyment significantly affected both perceived ease of use and usefulness. However, perceived ease of use surprisingly had an insignificant effect on attitude toward using mobile esports. Moreover, competition significantly affected the acceptance, particularly on perceived usefulness. Recommendations for Practitioners: Fresh and innovative features, such as new game items or themes, should be frequently introduced to enhance players’ continued enjoyment. Moreover, mobile esports providers should offer a solid platform to excite players’ interactions to increase the likelihood that users feel content. On the other hand, the national sports ministry/agency or responsible authorities should organize many esports competitions, big or small, to search for new talents. Recommendation for Researchers: Visual appeal in this study did not influence the perceived ease of use or usefulness. However, it could affect enjoyment. Thus, it would be worth revisiting the relationship between visual appeal and enjoyment. At the same time, perceived ease of use is a strong driver for the continued use of most online games, but not in this study. It could indicate significant differences between mobile esports and typical online games, one of which is the different purposes. Users might play online games for recreational intention, but players would use mobile esports to compete, win, or even get monetary rewards. Therefore, although users might find mobile esports challenging and hard to use, they tend to keep playing it. Thus, monetary rewards could be considered a determinant of the continuation of use. Impact on Society: Nowadays, users are being paid for playing games. It also would be an excel-lent job if they become professional esports athletes. This study investigated factors that could affect the continued use of mobile esports. Like other jobs, playing games professionally in the long term could make the players tedious and tired. Therefore, responsible parties, like mobile esports providers or governments, could use the recommendations of this study to promote positive behavior among the players. They will not feel like working and still con-sider playing mobile esports a hobby if they happily do the job. In the long run, the players could also make a nation’s society proud if they can be a champion in prestigious competitions. Future Research: A larger sample size will be needed to generalize the results, such as for a nation. It is also preferable if the sample is randomized systematically. Future works should also investigate whether the same results are acquired in other mobile esports. Furthermore, to extend our knowledge and deepen our understanding of the variables that influence mobile esports adoption, the subsequent research could look at other mobile esports acceptability based on characteristics of system functionality and moderator effects. Finally, longitudinal data-collecting approaches are suggested for future studies since behavior can change over time.
- Research Article
- 10.1108/jhtt-08-2023-0228
- Jul 4, 2024
- Journal of Hospitality and Tourism Technology
PurposeAn increasing number of restaurants are building mobile instant messaging-based online restaurant communities to enhance connections with customers, but the mechanisms of customers’ behavioral intentions toward these communities remain unclear. To address this gap, this study aims to investigate the factors affecting customers’ acceptance of mobile instant messaging-based online restaurant communities from the perspectives of social support theory and technology acceptance model.Design/methodology/approachPartial least squares structural equation modeling was used to analyze data collected from 360 customers.FindingsThe results indicate that informational support and social presence influence perceived ease of use and usefulness. By contrast, emotional support significantly affects only perceived usefulness. Additionally, perceived ease of use and usefulness can positively predict customer attitudes and foster behavioral intentions.Originality/valueThis research broadens existing research on online restaurant communities by constructing an integrated model that considers social support-related and technology use-related factors to understand consumers’ participation in a new type of restaurant community, namely, the mobile instant messaging-based online restaurant community. The findings also offer guidance on how restaurants can encourage customers to embrace mobile instant messaging-based online restaurant communities.
- Research Article
- 10.1108/gkmc-08-2024-0509
- Dec 25, 2024
- Global Knowledge, Memory and Communication
Purpose This study aims to identify the key factors influencing citizens’ intention to use smart governance services using the amalgamation of the technology acceptance model (TAM) with the theory of technology readiness (TR). Design/methodology/approach The convenience sampling method was used to collect data from 260 respondents residing in Indore, Bhubaneswar, Bhopal and Nashik smart cities of India using a questionnaire survey method. The data collected for this study were analyzed using partial least squares structural equation modeling (PLS-SEM) using SmartPLS 4.0.8.9. Findings The study’s findings revealed that citizens' discomfort with smart governance services negatively impacts their perceived ease of use and perceived usefulness. Insecurity also reduces perceived ease of use and usefulness. On the other hand, innovativeness associated with these services positively affects perceived ease of use and usefulness. Optimism does not significantly influence these perceptions. It was also revealed that perceived ease of use associated with smart governance services positively impacts perceived usefulness. Finally, perceived ease of use and usefulness significantly affect citizens’ intentions to use these services. Originality/value This study uniquely integrates the TAM with the TR to examine the adoption of smart governance in smart cities in India. The findings offer valuable insights for policymakers, highlighting the roles of discomfort, insecurity, innovativeness and optimism in influencing citizens’ perceptions and usage intentions.
- Research Article
1
- 10.6007/ijarbss/v11-i11/11216
- Nov 2, 2021
- International Journal of Academic Research in Business and Social Sciences
The learning delivery mechanism has evolved. The two most prevalent delivery modalities are instructor-led and self-paced. Self-learning tools include e-learning, online learning, and even mobile learning. Mobile learning is the latest trend in many industries and areas. Mobile device technologies are constantly developing, leading to increased usage. Mobile devices as learning tools have become a new corporate training delivery method. A similar learning tool is used by Telekom Malaysia (TM) organization. This study examined the impact of mobile learning applications on Telekom Malaysia employees' skill usage. This study has four goals. Hypotheses based on TAM and Kirkpatrick Evaluation Model have been generated for testing. Data were collected via questionnaires. The questionnaire has four primary study variables: perceived ease of use (PEOU), perceived usefulness (PU), intention to use (ITU), and skills. The surveys were given to executives and non-executives at Telekom Malaysia in Klang Valley, Malaysia. The study employed 137 completed questionnaires. The analysis uses SmartPLS 3 and IBM SPSS Statistics 26. The findings demonstrated that perceived ease of use, usefulness, and intention to use influenced TM employee skill usage. Intention to Use (ITU) mediated the link between perceived ease of use and perceived usefulness with TM employee skill usage. This study has contributed to both theoretical and practice.
- Research Article
2755
- 10.2307/249577
- Jun 1, 1992
- MIS Quarterly
This paper presents the findings of two studies that replicate previous work by Fred Davis on the subject of perceived usefulness, ease of use, and usage of information technology. The two studies focus on evaluating the psychometric properties of the ease of use and usefulness scales, while examining the relationship between ease of use, usefulness, and system usage. Study 1 provides a strong assessment of the convergent validity of the two scales by examining heterogeneous user groups dealing with heterogeneous implementations of messaging technology. In addition, because one might expect users to share similar perspectives about voice and electronic mail, the study also represents a strong test of discriminant validity. In this study a total of 118 respondents from 10 different organizations were surveyed for their attitudes toward two messaging technologies: voice and electronic mail. Study 2 complements the approach taken in Study 1 by focusing on the ability to demonstrate discriminant validity. Three popular software applications (WordPerfect, Lotus 1-2-3, and Harvard Graphics) were examined based on the expectation that they would all be rated highly on both scales. In this study a total of 73 users rated the three packages in terms of ease of use and usefulness. The results of the studies demonstrate reliable and valid scales for measurement of perceived ease of use and usefulness. In addition, the paper tests the relationships between ease of use, usefulness, and usage using structural equation modelling. The results of this model are consistent with previous research for Study 1, suggesting that usefulness is an important determinant of system use. For Study 2 the results are somewhat mixed, but indicate the importance of both ease of use and usefulness. Differences in conditions of usage are explored to explain these findings.
- Book Chapter
11
- 10.1007/978-981-10-4944-6_29
- Jan 1, 2017
Mobile learning is transforming the delivery of education and training in the higher education sector by providing students with the opportunity to learn anywhere and anytime. Mobile devices have small screen sizes, little input capability and processing power that make designing and using mobile learning applications a challenging task. MLearn was a pilot project undertaken at Fiji National University (FNU) to provide a mobile learning facility for its distance and flexible learning students. In response to the dissatisfaction expressed by these students, an in-depth usability evaluation of the MLearn application was conducted. The study was conducted using 30 students studying through a distance or flexible learning mode who were recruited to examine the system for ease of use, usefulness and satisfaction. The sample included a wide variety of experienced and inexperienced students across the university. Data was collected using questionnaires and group interviews. The data gathered was subjected to reliability analysis followed by a comprehensive evaluation based on the specified usability criteria. Data analysis was performed on the whole sample, as well as on each of the groupings (experienced and inexperienced users). The results highlighted minor usability problems, and recommendations were derived to further improve the application. Findings from this research will be applied to develop a set of guideline to support the future design of mobile learning applications.
- Research Article
4
- 10.19030/jber.v2i3.2861
- Feb 10, 2011
- Journal of Business & Economics Research (JBER)
Numerous websites provide information, sell products, and offer services. However, not many websites have focused on usability issues, such as ease of use, usefulness, and customer satisfaction. Therefore, in this paper, the authors first consider what factors affect ease of use and usefulness and then how ease of use and usefulness affect attitudes toward websites and customer satisfaction. This study classified four different user groups based on their degree of involvement to measure different levels of perceived ease of use and usefulness. Uses and gratification theory (Herzog 1944; McGuire 1974; Luo 2002) has been applied in this study to explain users’ attitudes toward movie-related web sites and consumer satisfaction. This study found that online users’ positive attitudes towards movie-related websites impact their satisfaction, while their positive attitudes do not significantly lead to the actual purchase of tickets online. The findings of the study contribute to the development of the uses and gratification theory by applying it to the online users’ attitudes toward movie-related sites. Further, this study provides implications and offers suggestions to e-businesses dealing with movie-related products and services.
- Research Article
8
- 10.3390/systems10050129
- Aug 24, 2022
- Systems
The aim of this study is to investigate whether kiosk users’ characteristics can be explained by the technology acceptance model (TAM). Additionally, the goal of this research is to closely examine antecedents relevant to usefulness and ease of use. For the purposes of this study, the determinants of usefulness, degree of non-contact, time-saving efficiency, order accuracy, and ease of use were examined as important factors of kiosk design. The ease of use antecedents mainly consisted of payment and navigability. This study also attested to the relationships among a variety of TAM attributes: ease of use, usefulness, attitude, and intention to use. A survey was used to collect the majority of the data. Amazon Mechanical Turk was used for the recruitment of survey participants, and the number of valid observations was 346. A structural equation model was employed to test the study’s research hypotheses. It was found that time saving, order accuracy, and ease of use are positively associated with the level of usefulness. Ease of use is positively influenced by navigability, and attitude is positively determined by both ease of use and usefulness. Additionally, intention to use is positively impacted by both attitude and usefulness.
- Research Article
3
- 10.1108/jrit-10-2022-0070
- May 30, 2023
- Journal of Research in Innovative Teaching & Learning
PurposeThis study aims to investigate how online teaching of faculty members is affected by technological readiness (TR) of using online teaching platforms. The study sheds light on how many faculty members were ready to use different online platforms during COVID-19 period.Design/methodology/approachThis study used TR measures to determine the impact of optimism regarding the perceived usefulness and ease of usage, impact of innovativeness in terms of perceived usability and ease of use, the influence of discomfort on perceived usefulness and ease of usage, the effect of uncertainty on perceived usefulness and ease of use and the influence of perceived usefulness and ease of use on behavior. An online questionnaire survey was conducted among 255 faculty members of different private universities of Bangladesh. The sample was chosen based on a convenience method. The responses were analyzed using partial least square (PLS) approach with the help of software Smart PLS 3.FindingsThe finding supported all of the hypotheses except that discomfort and insecurity have a positive relationship with ease of use and usefulness.Research limitations/implicationsThe study will help faculty members in developing their competency in using technologies in their pedagogy. Also, this study will provide some guidelines to the university management in developing adequate technological infrastructure to aid teaching.Practical implicationsThe aim of the study was to investigate the faculty members' readiness level with respect to online teaching. The technology assessment model (TAM) was used to determine the readiness index. The study intended to validate the hypotheses regarding the extent to which the faculty members perceived that TAM factors affect Ease of Use and Usefulness of online teaching. Also, this research analyzed the perception of faculty members that Ease of Using online teaching affects its Usefulness. Lastly, the study examined how their perception of Ease of Use and Usefulness affect Intention to Use online as a mode of teaching. It was found from the study that each of the TAM factors, Optimism, Innovativeness, Insecurity and Discomfort has positive and significant contribution on the Ease of Use. On the other hand, Optimism, Innovativeness, Insecurity and Discomfort have positive and significant contributions on the Usefulness. The study also revealed that Ease of Use has positive and significant contribution on the Usefulness. Lastly, it was found that Ease of Use and Usefulness have positive and significant contribution on the Intention to use. Teaching remotely is still a novel concept, and it is more difficult for people who have not done it before. Many teachers became burned out as a result of trying to adjust to new teaching methods, especially after the lockdown began. They were having a difficult time since there was so much ambiguity. When a teacher is well-versed in communication tools, it can improve learning efficiency. When they are properly trained, deploying engaging features of virtual learning, such as audio-visual lessons, quizzes, and so on, becomes simple, and students become eager to learn more. Teachers can plan their classes, prepare and master technology and create innovative and stimulating discussion topics (Mishra et al., 2020). They need to utilize a variety of technological options. They can rehearse virtual classroom management with colleagues if they face any difficulty. All of the aforementioned abilities can be honed with the assistance of an integrated academic system. Teachers can be trained by educational institutions to ensure a smooth learning process through the use of ICT (information and communication technologies) (Scherer et al., 2021; Mishra et al., 2020). The training will assist teachers in efficiently taking online classes. Institutions should ensure that teachers are well-suited to teach online and are skilled at keeping students engaged during remote learning. To make every chapter engaging, aspects such as videos, slides, images and digital copies of books and workbooks can be used. This allows students to receive personalized support and counseling in order to maintain their motivation (Sahu et al., 2022; Lapitan et al., 2021). Every other day, group doubt resolution classes ensure that there are no gaps in learning (Lapitan et al., 2021). All teachers require is a digital mindset, the appropriate tools and a committed approach (Sahu et al., 2022). If teachers can hold their students' attention, they can easily deliver an effective learning experience (Lapitan et al., 2021).Originality/valueThis study was conducted to identify technological preparedness of faculty members of private universities in Bangladesh during COVID-19 period. Some studies were there to assess such kind of preparedness but none of those used TAM and technology readiness model either in isolation or in combination. Also, this paper focused on teachers' readiness in contrast to students' readiness specific to private universities.
- Research Article
1
- 10.34190/ejel.22.1.3063
- Jan 17, 2024
- Electronic Journal of e-Learning
The use of information and communication technologies (ICTs) has become essential approach in the field of language learning especially for English as a foreign language (EFL) education. Because ICTs are widely use in higher education, students must be highly digitally proficient and have positive attitudes in order to efficiently manage their classes. Thus, the purpose of this study is to contribute to the literature on EFL university students’ perspectives regarding e-learning integration. In this study we extend the technology acceptance model (TAM) to investigate the factors that influence e-learning acceptance and readiness in the context of foreign language learning. Quantitative method was applied in this study, which involved 298 student teachers of English department at a state university in Indonesia. The instrument used in collecting the data was a questionnaire. The collected data were analyzed by using Partial Least Square-Structural Equation Modeling (PLS-SEM) with the SmartPLS3 program. PLS-SEM was used to analyze the proposed hypotheses developed in fulfilling the study objectives. The results indicated the complex relationships between the perceived usefulness, perceived ease of use, perceived enjoyment, motivation, self-efficacy, attitude and actual use of e-learning. Furthermore, the findings revealed that perceived enjoyment and self-efficacy did not have significant influence on actual use of e-learning through the mediating role of perceived usefulness. The findings can help both instructors and students adjust the integration of e-learning in English learning by implementing a learning curriculum and needs that are in line with the user's initial usage objectives, so that users can recognize the importance of e-learning's ease of use and usefulness. This study contributes to educational institutions and e-learning developers to consider developing e-learning apps that support student-centered learning with useful and ease of use to improve students' attitudes towards the use of e-learning. By incorporating e-learning into English language learning, students will have more time to practice and improve their English language skills.
- Book Chapter
2
- 10.1007/978-3-030-48465-1_95
- Dec 22, 2020
The adoption of Building Information Modelling (BIM) as technological advancement in the construction industry has become the main concern among its stakeholders. Research and expert advice have claimed that the BIM adoption rate can be increased by giving an in-depth understanding of the importance and benefits of BIM implementation. Training is one of the potential factors that could expedite the adoption of BIM. BIM training is a significant aspect in BIM implementation due to its role not only to expand the knowledge, but also as a means of facilitating BIM adoption. Therefore, the aim of this dissertation is to investigate the influence of BIM training on attitudes to BIM implementation among Malaysian construction players by using an extended technology acceptance model (TAM). The beliefs of ease of use, usefulness and employee resources were utilised as TAM variables for explaining the relationships between training variables and behavioural intention to use. In order to achieve this aim, an online survey was conducted among professional employees of government agencies. The findings demonstrated that extent of training was not related to TAM variables suggesting that a high amount of training would not positively affect the BIM adoption. In addition, TAM variables had significant positive relationships with behavioural intention to use. Finally, this study suggested the perspectives of ease of use, usefulness and employee resources should be taken into consideration by training organisers in organising BIM training in order to create an effective training that can facilitate BIM adoption.KeywordsBuilding information Modelling (BIM)BIM trainingBIM adoptionExtended technology acceptance model
- Research Article
- 10.5604/01.3001.0055.4527
- Dec 16, 2025
- Zeszyty Teoretyczne Rachunkowości
Purpose: This study investigates the factors that influence accountants’ readiness to adopt artificial intelligence (AI) technologies in their professional practice, with a particular focus on the roles of technology anxiety, AI experience, and professional experience within an extended Technology Acceptance Model (TAM) framework. Methodology/approach: A survey was conducted among 72 chief accountants and accounting professionals in Polish industrial enterprises. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test hypotheses regarding the relationships between perceived usefulness, perceived ease of use, attitude toward AI, anxiety, experience factors, and behavioral intention to adopt AI. Findings: The results confirm that perceived usefulness and ease of use significantly influence attitudes toward AI adoption. Technology anxiety emerges as a significant barrier, negatively affecting attitudes toward AI use. Prior AI experience positively influences both perceived ease of use and usefulness, while firm-specific experience shows no significant effect on perceived usefulness. Research limitations/implications: The study’s sample size and cross-sectional na-ture limit generalizability. Future research should employ longitudinal designs with larger, more diverse samples to validate these relationships across different contexts and track how perceptions evolve over time. Originality/value: This research contributes to the literature by integrating anxiety and experience factors into the TAM framework, specifically for AI adoption in accounting. The findings provide practical insights for organizations seeking to facilitate AI implementation by addressing psychological barriers and leveraging experience-based factors.
- Research Article
29
- 10.1016/j.cstp.2023.101072
- Aug 29, 2023
- Case Studies on Transport Policy
There has been an increasing trend in using user acceptance models to explore the public acceptance of automated vehicles (AVs) in different countries. Most of the previous studies have analysed perceived usefulness, behavioural attitude, subjective norms as well as perceived ease of use, but other important factors, such as trust and data privacy, have not been adequately considered. Likewise, public perceptions of fully AVs are limited in the literature as most studies focus on different levels of automation. This study aims to assess the behavioural intention to use fully AVs in Australia by extending the Technology Acceptance Model (TAM) that includes data privacy and trust in the TAM constructs. Based on a survey of 809 adult respondents from Australia, the model was evaluated with Structural Equation Modelling.The research revealed perceived trust and perceived data privacy is the first and second most important variable affecting the attitude, followed by perceived ease of use and usefulness. Perceived data privacy was discovered to positively impact attitude, perceived trust, perceived usefulness, perceived ease of use as well as behavioural intentions. The perceived trust mediated perceived data privacy on the attitudes in this study. Additionally, the two major variables in the proposed model – perceived trust and data privacy- affect attitudes of AVs significantly, with total effects being 0.637 and 0.604, respectively. Attitude is the most significant variable that correlates with behavioural intentions, which leads to acceptance of fully AVs. Multigroup analysis showed the gender, age and income related differences regarding the public acceptance of AVs. Several theoretical and practical implications are discussed in this paper.
- Ask R Discovery
- Chat PDF
AI summaries and top papers from 250M+ research sources.